Wendy's and REEF Announce Development Commitment for 700 Delivery Kitchens Across the U.S., Canada and the United Kingdom by 2025
- 50 delivery kitchens to be operating by year-end
- Collaboration builds on successful pilot program in Canada
- Development commitment makes REEF the Company's first franchisee in the United Kingdom
DUBLIN, Ohio and MIAMI, Fla., Aug. 11, 2021 /CNW/ - The Wendy's Company and REEF today announced a new development commitment to open and operate 700 delivery kitchens over the next five years across the U.S., Canada and the United Kingdom. The commitment builds upon the successful test of eight delivery kitchens in Canada beginning in late 2020. Through this commitment, REEF will become the first Wendy's® franchisee in the United Kingdom.
Wendy's and REEF expect to open approximately 50 delivery kitchens in 2021, with the remainder launched by 2025.
"The demand for convenient delivery solutions means we must look for opportunities beyond our traditional restaurant formats, especially in dense urban areas," said Abigail Pringle, Wendy's President, International and Chief Development Officer. "This partnership with REEF is testimony to our ambitions, the potential we see to grow our beloved brand and our quest to reach more customers in more ways."
"We are proud to partner with Wendy's to show how a restaurant brand can successfully and conveniently scale with REEF's delivery kitchen platform to reach more customers faster and with Wendy's world famous commitment to quality food and service," said Michael Beacham, President of REEF Kitchens. "Wendy's is an incredible brand and we look forward to being a part of their continued success in the future."
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