Chicken Salad Chick Experiences Growth In First Half Of Year With 17 New Locations And 14 Signed Franchise Agreements
Chicken Salad Restaurant Concept Also Reported A 50% Increase In Sales Year-over-year As The Brand Opens Its 200th Store
August 12, 2021 // Franchising.com // ATLANTA - Chicken Salad Chick announced today a successful first half of 2021, opening 17 new locations, including market debuts in South Florida; Roanoke, Virginia; and Indianapolis, Indiana. Chicken Salad Chick also welcomed four new franchise owners to the Chick network. Overall, in the first half of 2021, Chicken Salad Chick’s total system sales are up +50% year-over-year.
“Coming off a turbulent year for so many businesses, we remain grateful to Chick fans and dedicated teams, who have propelled our success and growth through today. In today’s competitive market of fast casual chicken concepts, our brand has continued to differentiate itself with our made-from-scratch food and our hospitable atmosphere that guests are excited to return to,” said Scott Deviney, CEO of Chicken Salad Chick. “This year, in addition to our in-restaurant dining, we have leaned into digital ordering, third party delivery and packaging updates to serve our guests with greater convenience.”
Chicken Salad Chick has seen strong sales growth this spring and summer across all of its guest access channels with dine-in, takeout, drive-thru, digital ordering and delivery and catering. Additionally, to meet the demand for online ordering, Chicken Salad Chick rolled out third-party delivery through UberEats and DoorDash, making it more convenient for chicken salad enthusiasts to order their meal. The renewed sales in catering can be attributed to the branded box lunch catering options, which offer individualized portions of chicken salad meals. This unique spin on catering now makes up more than 75% of the company’s catering product mix, resulting in a double-digit catering sales increase over 2019. The brand’s momentum in the first half of 2021 culminated with the opening of its 200th location this summer in LaGrange, GA.
“From offering delivery to new catering options, we have continued to not only earn the respect and trust of guests but also existing franchise owners, many of whom have now begun evolving into multi-unit restaurant owners,” said Deviney. “Our operators are resilient and truly take pride in serving their communities, which has enabled our rapid development. We look forward to continued growth alongside our dedicated franchise owners and reaching many more extraordinary milestones, including our 200th restaurant opening on the horizon.”
Further reinforcing Chicken Salad Chick’s success, the brand has recently received multiple industry accolades, including its first-ever placement on the prestigious Entrepreneur Franchise 500 as well as being named one of the outlet’s Top Food Franchises, Fastest Growing Franchises, and Hottest Franchises. Additionally, Chicken Salad Chick ranked third in Fast Casual’s Top 100 Movers and Shaker’s list, up over 20 spots from last year, and was placed on Franchise Gator’s Top 100 and Fastest Growing Franchises lists.
SOURCE Chicken Salad Chick
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