7-Eleven Expands Alcohol Delivery Service Across US with Minibar Delivery
The Collaboration will Kick off in Florida, Texas, and Virginia, where Minibar Delivery will Serve Participating 7-Eleven® Stores, and Will Expand Nationwide to Other Markets Soon
August 18, 2021 // Franchising.com // IRVING, Texas - 7-Eleven, Inc. is teaming up with Minibar Delivery, known for their on-demand alcohol delivery service, to bring beer and wine to the doorsteps of adult residents* in select markets. The collaboration will kick off in Florida, Texas, and Virginia, where approximately 600 stores are participating in the pilot launch. The stores are primarily servicing the cities of Orlando, Tampa, Fort Myers, Miami, San Antonio, Dallas, Austin, Fort Worth, Virginia Beach, Richmond, Norfolk and Alexandria. The beverage-centric delivery service has plans to expand to additional 7-Eleven markets later this year.
Customers can log in to Minibar Delivery's app or website and choose from 7-Eleven's wide range of wine and beer to be delivered in 30-60 minutes. As a welcome offer, customers will receive $7.11 off of their first Minibar Delivery order from 7-Eleven, by entering the promo code 7ELEVEN at checkout.
"While delivery proved essential for many Americans staying at home, on-demand ordering and delivery has become an expectation – one that 7-Eleven intends to meet and exceed," said 7-Eleven Digital Senior Vice President Raghu Mahadevan. "In one year, our delivery footprint has more than doubled, with more than 90 percent of participating 7-Eleven stores offering delivery via third-party providers or our proprietary 7-Eleven Delivery app. We are excited to collaborate with an established company like Minibar Delivery to bring our customers quick, convenient delivery of alcoholic beverages and mixers across the country."
7-Eleven's range of beer and wine varies from store to store and includes national brands as well as the retailer's own wine and beer portfolio. Recent introductions include Plot + Point tetrapak wine, Sip Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio, Yosemite Road wine and Voyager Point® cabernet sauvignon, red blend and sauvignon blanc wines. In addition to beer and wine, customers can purchase top-selling 7-Eleven snacks and prepared foods like Slurpee® drinks, Big Bite® hot dogs, pizza, chips and more through Minibar Delivery's newly launched "Snacks & More" category.
"This collaboration with 7-Eleven gives us the opportunity to work with the most iconic and innovative convenience retailer in the world and expand our presence in Florida, Texas, and Virginia, as well as other cities and states in the future," said Lindsey Andrews, Minibar Delivery co-founder and CEO. "We look forward to offering our shoppers the opportunity to order from a local 7-Eleven store and expand our product selection while still providing an unmatched experience on our website and app."
How Minibar Delivery works:
Consumers can shop online or open the Minibar Delivery mobile app, enter their delivery address, add items to a virtual cart and check out. The order will be delivered in 30-60 minutes or as scheduled by the customer. Other Minibar Delivery services include tasting notes, pairing recommendations, cocktail recipes, gift delivery and bartender services. For those wanting to stock their fridge, wine cellar or bar on a regular basis, the "Auto Refill" option lets users schedule delivery intervals ranging from one to four weeks. Minibar Delivery is the only alcohol delivery company to offer digital gift cards as well as a subscription service.
*Minibar Delivery shoppers must be 21 or older. Contactless delivery is not available for age-restricted items such as alcohol and tobacco. Age verification with valid photo ID is required at delivery.
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