Blo Blow Dry Bar Partners with Saks Fifth Avenue to Introduce the Blo American Dream Pop Up
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Blo Blow Dry Bar Partners with Saks Fifth Avenue to Introduce the Blo American Dream Pop Up

Local Franchisee Collaborates with Luxury Department Store on new Brand Initiative in American Dream Mall

September 29, 2021 // Franchising.com // EAST RUTHERFORD, NJ - Blo Blow Dry Bar has partnered with Saks Fifth Avenue to create the ‘Blo American Dream Pop Up’ located in the American Dream Mall at 1 American Dream Way, East Rutherford, NJ 07073. This 5-week partnership brings a pop up Blo Blow Dry Bar location to the mall’s luxury wing dubbed ‘The Avenue’, offering visitors a destination for quality blow outs now through Monday, October 25.

Behind Blo Blow Dry Bar’s first steps onto this new pink carpet is multi-unit franchisee, Kari Valcich, who owns and operates locations in Greenwich, CT, Franklin Lakes, NJ and Jersey City, NJ. Having opened her first Blo Blow Dry Bar less than three years ago, Valcich has already grown to become amongst the company’s top performing franchisees who cultivates success and innovation in each of her locations. Valcich’s own career journey has had highs and lows over the last two decades but ultimately has come full circle, resembling the true American Dream.

“Collaborating with Saks to bring a one-of-a-kind Blo Blow Dry Bar pop up location holds a special meaning to me,” shared Valcich. “Within each of my locations, I aim to create an experience that is specifically tailored to meet the needs and wants of the surrounding community. I look forward to the Blo American Dream Pop Up becoming a beauty destination for both local and visiting luxury-minded shoppers.
 
“We believe that innovation and experimentation are keys to success, and that partnerships with brands that align with our values and mission are crucial opportunities for us to grow,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar. “The chance to participate in high-profile projects is desirable to our franchisees and we look forward to exploring the potential of expanding partnerships, like this one with Saks, across our system.
 
As e-commerce takes shoppers out of the mall, Blo Blow Dry Bar’s services represent an important strategy to attract customers back into the retail environment. The American Dream Mall itself represents this strategy through the offering of experiences that can’t be replicated at home.

SOURCE Blo Blow Dry Bar 

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