Burn Boot Camp Launches 'Be Their Muscle' Campaign Benefitting the Muscular Dystrophy Association
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Burn Boot Camp Launches 'Be Their Muscle' Campaign Benefitting the Muscular Dystrophy Association

Burn Boot Camp locations in 39 states will come together to raise critical funds for research, care, and advocacy for the mission of the Muscular Dystrophy Association

October 04, 2021 // Franchising.com // NEW YORK - Burn Boot Camp, a boutique fitness franchise, teams up with the Muscular Dystrophy Association (MDA) for their annual national 'Be Their Muscle' philanthropic event to benefit the MDA. The 'Be Their Muscle' campaign supports MDA's mission to empower the lives of kids and adults living with muscular dystrophy, ALS and over 43 neuromuscular diseases to fund research, care, and advocacy so families can live longer and grow stronger. Burn Boot Camp locations across the country will host a workout on Saturday, October 30, 2021, with 100% of the proceeds going to MDA. Leading up to the event, nearly 300 Burn Boot Camp locations across 39 states will also sell pinups for the cause throughout October. This year, Burn Boot Camp and MDA are working toward a goal of raising $1 million. More information on participating locations or donations can be found online.

“It's been absolutely incredible to witness the impact we've made over the years through 'Be Their Muscle' - and that impact continues to grow," explained Morgan Kline, COO and Co-founder of Burn Boot Camp. "We've set the bar high this year with our goal to raise $1 million and I know Burn Nation will show up. These funds will go directly to the MDA, where the money will send hundreds of children living with muscular dystrophy to a life changing summer camp. Devan and I are inspired each and every year when we get the opportunity to meet their families - they didn't choose a life with muscular dystrophy, yet they're just bursting with positivity and resilience. If you're looking for a way to show up for your community - here it is."

The mission of Burn Boot Camp is to empower individuals to build confidence and happiness that will transcend fitness into a community of mentally, emotionally, and physically strong people. This community is dedicated to educating, influencing, and inspiring every life with knowledge, love, strength, and passion. It is this same passion that fueled the Burn Boot Camp team to set the bar high for this event, with their goal to surpass $1 million in donations. These funds are put toward research, care, and advocacy initiatives of MDA, which includes providing MDA Summer Camp programming to children living with neuromuscular diseases at no cost to families, where kids and young adults gain independence, confidence, and life-long friendships.

"As the leading expert on muscle-related diseases, the Muscular Dystrophy Association is aligned with Burn Boot Camp to build strength through unity, and we are looking forward to returning to this great collaborative partnership with Burn Boot Camp this October for the 'Be Their Muscle' campaign. This is an amazing partnership to help MDA raise awareness and funds for our families and we are so grateful to the Kline family and all the Burn Boot Camp franchisees and communities. Seeing their passion grow out of Devan and Morgan's volunteerism at MDA Summer Camp has been empowering for all of us," said Kristine Welker, Chief of Staff of MDA.

SOURCE Burn Boot Camp



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