Kings Renew Mattress Firm as Team’s Official Sleep Partner
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Kings Renew Mattress Firm as Team’s Official Sleep Partner

Mattress Firm Will Also Serve as the Team’s Official Bench Sponsor for the 2021-22 NBA Season

October 21, 2021 // Franchising.com // SACRAMENTO, CA - The Sacramento Kings announced that they have renewed Mattress Firm, Inc. (“Mattress Firm”), the nation’s largest mattress specialty retailer, as its Official Sleep Partner.

“The Sacramento Kings are thrilled to renew our partnership with Mattress Firm,” said Sacramento Kings President of Business Operation John Rinehart. “Mattress Firm and the Kings share a common value of prioritizing health and wellness, and this partnership is a reminder of that.”

Through this renewed multi-year partnership, Mattress Firm will be the team’s official bench sponsor and their logo will be prominently featured on the back of all players chairs on the bench.  Kings players, coaches and trainers will also be featured in Mattress Firm’s content series focused on rest, recovery and sleep health. Additionally, fans can look forward to a Suite Sleepover experience where individuals have a chance to spend the night in a suite at Golden 1 Center after attending a game. And as a part of its continued commitment to the community, the company will also donate $15 to the American Red Cross for every free throw made, with a maximum donation of $10,000.

“As California’s largest mattress retailer, we are delighted to continue our partnership with the Sacramento Kings, an organization that recognizes the importance of sleep as an essential component of good physical health,” said Mattress Firm President and CEO John Eck, Mattress Firm’s president and CEO. “Mattress Firm is on a mission to help Americans sleep better, because we understand the importance of a good night’s rest. Our partnership with the Sacramento Kings will help us continue to encourage people to prioritize adequate sleep.”

Additional elements of the partnership and an emphasis on sleep health will be incorporated in future collaborations.

Mattress Firm is driving awareness of the importance of sleep as a part of the holistic health triangle: fitness, diet and sleep. According to the company’s research, getting at least 30 minutes of exercise five days per week can help individuals relax more in the hours leading up to bedtime.

SOURCE Mattress Firm

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