Motto Mortgage Celebrates 5th Birthday, Reflects on Growth and Looks to Future
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Motto Mortgage Celebrates 5th Birthday, Reflects on Growth and Looks to Future

October 25, 2021 // Franchising.com // DENVER - Five years ago today, RE/MAX Holdings, Inc. Chairman and RE/MAX® Co-Founder Dave Liniger stood on a stage in Texas and launched a bold new way for real estate professionals to extend their reach and enter the mortgage brokerage space. He was joined onstage by Ward Morrison, who would lead an innovative new brand called Motto® Mortgage.

Much has happened since October 2016. The  brand has become one of Liniger’s lasting legacies, transforming the mortgage industry.

Motto Franchising recently launched an approved supplier program, offering the Motto Mortgage network healthcare and payroll options that are provided, respectively, by America’s Back Office and Paychex.

Additionally, with the RE/MAX Holdings, Inc. acquisition of wemloSM last year, Motto Mortgage offices now have access to an operationally ingrained third-party loan processing team that is held to the same high standards of customer service that have come to define the Motto Mortgage brand.

Last week, wemlo announced its Loan Brokering SystemSM (LBSSM ), a revolutionary new technology that was built to meet the needs of the mortgage loan originator with a focus on their specific compliance priorities and workflows. And, more importantly, the streamlined wemlo LBS doesn’t require brokers to navigate through irrelevant system tasks designed for other lending channels.

“We spent years gathering real-world experiences from hundreds of Motto Mortgage loan originators to understand exactly where traditional origination systems fall short for the broker channel,” explained Dustin Morton, vice president of product and strategy for wemlo and Motto Franchising. “Our consistent takeaways were about how we leverage life’s most valuable resource - time. Our technology teams know that every minute spent re-engineering retail lending components in ancient loan systems was a minute that wasn’t spent developing value-add solutions for our franchises. Our loan originators realize that every moment spent clicking ‘skip’ in software is a moment not spent helping borrowers achieve their home ownership dreams. Our network offices needed the efficiencies of a purpose-built platform, and the broker channel deserves modern technology that simplifies the loan process.”

The wemlo LBS will officially launch to the public in January 2022, but Motto Mortgage offices will be granted first access to onboarding this year. Motto Mortgage brokerages receive the LBS platform at no additional fee, as well as discounts on the integrated wemlo third-party loan processing offerings and exclusive LBS product features.

“Five years ago, we bet on the mortgage broker channel, and it has proved to be one of the best decisions we’ve made as a company,” said Adam Contos, CEO, RE/MAX Holdings, Inc. “The Motto Mortgage brand is an integral part of our portfolio and as we continue to rapidly grow our mortgage segment, I am bullish about the future. This franchise is one you’ll want to keep a close eye on - we are doing big things.”

Motto Mortgage, a Mortgage Brokerage-in-a-BoxSM, offers small business owners a meaningful way to diversify their revenue streams. The Motto Mortgage model creates an ancillary business for current real estate brokerage firms, but also offers opportunities for mortgage professionals seeking to open their own businesses and independent investors interested in financial services.

The Motto Mortgage network celebrated the brand’s 5th birthday during the 2021 Motto MILE Summit earlier this month in Orlando. The 4th annual conference was sponsored by America’s Back Office, BLINKSwag, Caliber Home Loans, Clear to Close, LLC, Credit Plus, Fairway Independent Mortgage, Finance of America, Homepoint, Michigan Mutual Mortgage, Mortgage Educators and Compliance, Mortgage Processing Specialists, National Title Solutions, Inc., Paychex, Plaza Home Mortgage, Total Expert, We Insure, wemlo and Xendoo.

SOURCE Motto Mortgage

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