Patriot Broadband Names Tech Entrepreneur Greg Ford as the Franchisors New COO
November 02, 2021 // Franchising.com // MIAMI, Fla. - Patriot Broadband has named tech entrepreneur Greg Ford as the new COO in charge of the tactical side of leading the wireless internet.
Ford comes to patriot after a two-decade career with technology companies. In the early days of wireless technology and cellular deployment, Ford oversaw the building of networks in rural communities throughout the Western U.S.
“Patriot is such an exciting company because we are bringing internet services to rural America, and Greg's a huge hire for us,” said Matt Friedman, CEO of parent company Franchise Founders. “We really were looking for someone that not only had business acumen, but more importantly, the experience in this particular category. We found all that and more with Greg Ford.”
Patriot Broadband provides high-speed wireless internet in rural areas of the U.S. and Canada where people are historically underserved. Patriot utilizes a hybrid of fixed wireless and hard-wired solutions to bring better speeds, better prices and more flexible contract terms to single-family homes, multi-dwelling units, HOAs, mobile home communities, schools, businesses and more.
“Franchising wireless internet service has never been done, so I appreciate that challenge and I'm eager to lead this pioneering effort. The more I talked with the team, the more I believed in the business model,” Ford said.
Ford said he was drawn to the COO position in part because of Patriot Broadband’s unique offering in rural markets and in part because he sees it as a higher calling.
“It’s a noble pursuit,” Ford said. “It’s estimated that 30% to 40% of rural America doesn't have access to broadband quality internet, and that holds people back in a lot of ways. Patriot Broadband’s franchisees can make significant improvement to their communities by providing our services.”
He sees Patriot Broadband’s value-proposition as two-fold: “It's providing that valuable service to those communities, and it's a great investment opportunity for franchisees because it is such an underserved market.”
SOURCE Patriot Broadband
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