Roll-Em-Up Taquitos Continues Development
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Roll-Em-Up Taquitos Continues Development

November 03, 2021 // // CHINO HILLS, Calif. - Roll-Em-Up Taquitos - a taquito-focused franchise, is rolling out another development deal. The brand’s newly signed deal will bring five locations into South Orange County, with the first location set to open by Q1 of 2022. 

"This is really just the tip of the iceberg", says Roll Em Up Chief Development Officer Chris Wyland. 

All five locations will be owned and operated by South Orange County natives David Latif and Adam Rizza, who have over 20 years of highly successful entrepreneurial experience in the Orange County area. As first-time franchisees, the duo is ready to open their first location by Q1 of 2022, with plans to eventually open additional locations throughout the territory.

“We fell in love with the quality of the food and the simplicity of the menu appeals to many different consumers,” said Adam. “Plus, when you walk into a Roll Em Up Taquito restaurant, there's such a great vibe and the energy in the air, we just knew we had to be a part of it.”

This development deal will roll out new locations in San Clemente, Laguna Beach, Irvine, Mission Viejo, and Aliso Viejo.

“We intend to open several locations throughout Southern Orange Country,” added Adam. “As South OC natives, we know our neighbors will embrace the great-tasting, fresh food and the lively atmosphere of our franchise locations. We are eager to get started and thrilled about this partnership.”

The story of Roll-Em-Up Taquitos’ is simple and began in the home of the Usrey family, where Father (Ron) and Son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family, including patriarch Ron, always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, California in 2019, where they sold an average of 3,500 taquitos a day. 

Roll-Em-Up Taquitos offers a focused yet straightforward menu of five different taquitos, including braised shredded beef, shredded chicken, potato, cheese, and avocado. To stay true to who they are, each taquito is rolled up daily and only uses fresh, never frozen ingredients and pan fried fresh to order just like Mama Karen did! Taquitos can be topped with cheese and sour cream, in addition to the brand’s handmade mild or spicy house sauce, guac sauce, queso sauce, and their famous “lit” sauce.

Other menu items include house-made bacon beans, rice, bomb AF chips, churro donuts drizzled with caramel sauce, and famous Street Corn loaded with butter, mayo, and cotija cheese, with an optional dusting of Hot Cheetos and Tajin or coated in queso.

“We look forward to teaming up with Adam and David throughout their exciting time as new franchisees,” stated Ryan Usrey, CEO and founder of Roll-Em-Up Taquitos. “South Orange County features a community that aligns with our culture and we cannot wait to celebrate that.”

SOURCE Roll-Em-Up Taquitos



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