Auntie Anne's and Cinnabon Sign Co-Brand Development Agreement to Expand in New York City

By: Auntie Anne's | 1 Shares 366 Reads

ATLANTA, Nov. 4, 2021 // PRNewswire // - Auntie Anne's and Cinnabon today announced a deal with franchise group Fresh Dining Concepts to bring 10 co-branded Auntie Anne's and Cinnabon locations to the five New York City boroughs over the next four years.

"Our insights are showing that guests want more convenience and are looking to access our brands in a variety of ways. Putting brands like Auntie Anne's and Cinnabon together makes them far more accessible than they would be individually," said Brian Krause, Chief Development Officer of Focus Brands.

"In recent years, we've seen strong consumer demand for brands like Auntie Anne's and Cinnabon to be more accessible outside of malls, so when the opportunity presented itself to grow our portfolio, we immediately jumped onboard," said Luis San Miguel, President and CEO of Fresh Dining Concepts. "Auntie Anne's and Cinnabon are iconic brands that are similar from an operations standpoint and the menus complement each other very well. There's immense value in co-branding, not only from an operations and real estate perspective, but it's also becoming the guest's preference as a one-stop-shop for snacking, no matter their craving."

Focus Brands, has invested in research and development to build a more robust co-brand and multi-brand strategy with its specialty brands. Among the specialty brands there are already co-brand locations in airports, malls, street side venues, college campuses travel plazas and entertainment venues. Focus Brands is utilizing key learnings from those locations and is leveraging consumer insights, unique co-brand positioning, financial modeling and streamlined operating models to develop and refine concept prototypes that will help build the co-brand strategy.

"We recognize the power that comes with Focus Brands' seven iconic brands and we really want to give the brands and their franchisees a competitive edge" commented Brian Krause.

SOURCE Auntie Anne's; Cinnabon

###