On The Border Prepares to Serve More Bold Flavors on the Jersey Shore
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On The Border Prepares to Serve More Bold Flavors on the Jersey Shore

November 05, 2021 // Franchising.com // TOMS RIVER, N.J. - The Jersey Shore can’t get enough of On The Border's crave-worthy Tex-Mex flavors, which is why the Mexican casual dining brand is expanding into Toms River this summer.

The brand is partnering with Simon Properties Group to become an anchor restaurant in the city’s new outdoor shopping and dining development. Located in Ocean County Mall at 1201 Hooper Avenue, this opening will mark On The Border’s first new corporately owned unit to debut since 2017.

At the new Toms River restaurant, On The Border is introducing an all-new prototype featuring a fresh design with comfortable adobe colors balanced with traditional Mexican accents. A new décor package with artwork inspired by the brand’s heritage rounds out the restaurant’s vibrant atmosphere. The enhanced, efficient footprint will allow for expedited service times and include an OTB To-Go station to streamline the delivery and pickup process.

The new On The Border will be a Tex-Mex aficionado’s dream. They can indulge in the brand’s mouthwatering menu, including signature chips and queso, sizzling fajitas - like its new Texas-sized Smokehouse Fajita Platter – and, of course, one-of-a-kind shaken margaritas.

“We can’t wait to introduce On The Border’s bold, delicious menu and fun, lively environment to more of the Jersey Shore,” said Chief Real Estate Officer Mike Wood. “Ocean County Mall is the premier shopping destination in the area, so our team is thrilled to debut our new prototype here. The smaller footprint will enable us to quickly serve our authentic border-style favorites and ice-cold ‘ritas to the Toms River community.”

SOURCE On The Border



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