Rochester Local Brings Firehouse Subs® to the Flower City
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Rochester Local Brings Firehouse Subs® to the Flower City

The beloved sub shop boasts the brand’s new Community Design layout and drive-through feature

November 11, 2021 // // ROCHESTER, N.Y. - Firehouse Subs® is planting roots in its third city in New York with its Rochester opening today, November 11, 2021. The Rochester location under the ownership of Franchisee Jenny Blaine, dons the brand’s new Community Design layout and is the first local sub shop to have a drive-through in the city. The Rochester Firehouse Subs is located at 2830 West Henrietta Road, Rochester, New York.

Blaine is a first-time restaurant owner with 25 years of professional experience in the IT industry. After many years in a corporate position, Blaine decided to leave the industry and began looking into franchise opportunities. A former employee of hers recommended Firehouse Subs and she was immediately drawn to the brand due to the involvement with the Firehouse Subs Public Safety Foundation. After a trip to Firehouse Subs headquarters in Jacksonville, Florida for her Day of Discovery, she knew it was a perfect fit.

“As a lifelong Rochester resident, I wanted to bring something new to the area. Everything about the brand from the food to the Foundation impressed me and I’m so excited to share it with our community and start giving back to our local heroes, our first responders,” said Blaine.

Blaine, a cancer survivor and self-proclaimed people-person, is dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation which has granted more than $450,000 to first responders in New York. A portion of every purchase at any Firehouse Subs in the U.S. benefits the Foundation to achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

This new location features the brand’s Community Design, including enhancements made to provide a better dining experience for guests, in addition to a new back-of-the-house layout with a more efficient flow for crew members. The design of this new location has a repositioned ordering area and a designated space for Rapid Rescue To Go® orders made online at or through the Firehouse Subs app, in addition to demonstrating the brand’s commitment to community, first responders, heartfelt service and quality food that satisfies.

The Rochester Firehouse Subs is open from 10:30 a.m. to 9 p.m. seven days a week offering steamed-to-perfection subs via online ordering through the Firehouse Subs app or website, call-in phone orders or takeout service at the counter inside or drive-through window. It also offers third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Founded by former firefighting brothers, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. Each Firehouse Subs location features a custom, hand-painted mural by Chief Mural Artist Joe Puskas, depicting local culture, history and the resident fire department. The Rochester location features a scene from the summer of 1896 with lilacs blooming, the historic Erie Canal Aqueduct, Fireman's Memorial located in the Mount Hope Cemetery and a Silsby steam fire engine from the American Fire Engine Company of Seneca Falls. Puskas also included a personal touch for Blaine by adding her two dogs, Marilyn and Manson. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,200 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $62.5 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

SOURCE Firehouse Subs



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