ChopValue Signs Deal for the UK With Tom Davies, Premier League’s Leading Changemaker
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ChopValue Signs Deal for the UK With Tom Davies, Premier League’s Leading Changemaker

November 17, 2021 // Franchising.com // VANCOUVER, British Columbia - ChopValue is excited to announce the signing of a multi-unit development deal for the United Kingdom. The company’s first master franchise in Europe fuels the next step in ChopValue’s international footprint following the recent announcements of their US and Asia Microfactory locations.

ChopValue UK will be brought to life with the local vision of Tom Davies, the youngest player in Everton FC’s history to captain the team. Football may have put Davies in the spotlight, but it has always been important for him to transcend his image as an athlete by using his platform to advocate on additional topics that really matter to him. Growing up, he noticed and became frustrated about the amount of waste around him, eventually turning into a deep-seated desire to be part of the solution. Davies began to study the topic more seriously and came across the concept of a circular economy, which led him to discover ChopValue and meet the company’s founder and CEO, Felix Böck. Davies and Böck clicked instantly with their shared goals of developing solutions for the excessive waste in society. They exchanged ideas, Böck learned about the potential of ChopValue in the UK, and Davies went home with a plan and a ChopValue cutting board (which notably passed his mom’s “red beet stain test''). Having confidence in the innovative engineered material and the solution it provided, Davies was inspired to bring ChopValue’s Microfactory concept to the UK.

“People feel they can’t make an impact as an individual, but I want to change this belief,” says Davies. “With ChopValue, we’re making it simple to educate consumers on the tangible difference we can create together. The UK is a relatively small island with significant landfill issues, which means that diverting waste is an important first step. Recycled products are more than just a solution to one of the world’s top environmental problems, they provide a sustainable future in a world with a growing population but limited natural resources. To me, the circular concept of ChopValue showcases how we meet the current needs of our population without compromising the ability to do the same for future generations.” Davies’s sentiment aligns with the pledge from 100+ leaders at the COP26 to end deforestation by 2030, and ChopValue’s solution to wooden products without cutting down a single tree.

Davies is eager to open the initial Microfactory in his hometown of Liverpool to serve as the flagship location and his commitment to educating others about closing the loop, which is of great importance to him. This Microfactory also aligns with his motivation to give back to his community by creating employment opportunities and donating funds to causes that address critical issues within the city.

“Listening to Tom speak about his very own interpretation of ChopValue's concept, I was inspired by his dedication to making a difference in his community and what it would mean for him to bring the expansion as CIC to the UK,” said Böck. “It’s powerful to see natural leaders like Tom gearing up to influence change towards a circular economy as the new norm - I am excited to work with him and his team to lead by example, changing the way we think about waste as wasted resources in the most simple way: one chopstick at a time.”

SOURCE ChopValue

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