Choppaluna Has Officially Announced Plans To Open Ten New Restaurants Across The UK In 2022
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Choppaluna Has Officially Announced Plans To Open Ten New Restaurants Across The UK In 2022

December 20, 2021 // Franchising.com // Choppaluna, the fast, fresh, food-to-go and dine-in brand is the latest concept to come from the Hero Brands group.

Following the success of its London Bloomsbury and Berlin restaurants over the past two years, the brand is forging ahead with plans to open restaurants in London High Holborn in Q1 of next year, in Glasgow in Q2, along with Edinburgh, Manchester, Oxford, Birmingham and Cambridge.

Choppaluna is here to show that salads don’t have to be boring and to bring customers a guilt-free indulgent menu which also includes vegetarian and vegan options and a huge choice of superfoods morning, noon and night, including delivery.

The vibrant experience allows customers to choose from over 60 fresh toppings before watching the brand’s talented team chop live in front of their eyes.

Choppaluna’s breakfast menu brings low-carb, high energy options like Scrambled Egg Bowls or Rolls and Smoothies as well as locally roasted Specialty Coffee, whilst its flavour exploding salads provide the perfect balance of incredible taste, nutrition and energy. On the menu customers will also find Choppaluna’s ‘Big-Rolls’ (huge wraps), which offers a more filling option for lunch and dinner.

Co-founder Nikras Agha, who conceived the idea for Choppaluna with his Co-Founder Bijan Azadfard, said: “We are excited to be forging ahead with our growth plans to bring our super-delicious, healthy dining experience of guilt-free indulgence across the UK.”

“Choppaluna will truly revolutionise the healthy eating space in the country, bringing people indulgent healthy options that fit with a fast-paced on-the-go lifestyle.

“It is particularly pleasing to forge ahead with plans to open seven new restaurants across the UK so quickly after the launch of our first restaurant in London Bloomsbury in October 2020, and in my hometown of Berlin last year,  it’s a huge achievement for our team.

Hero Brands is focused on building the food brands of the future and brings a leadership team assembled from it’s global food and beverage brands.

Athif Sarwar, Hero Brands CEO, said: “Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future.

“Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational experience that is shareable on their social channels.

“Choppaluna responds to this trend and we worked very closely with Nikras and Bijan to develop the brand and a proposition that truly disrupts the healthy eating space.

SOURCE Choppaluna

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