Massage Heights Franchising Reports Record Revenues as More People Seek Wellness & Healing
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Massage Heights Franchising Reports Record Revenues as More People Seek Wellness & Healing

Spa Franchise Shows Massages & Facials on the Rise for New & Existing Members

January 05, 2022 // Franchising.com // SAN ANTONIO - Massage Heights Franchising has experienced growth as people are becoming more focused on their health and well-being more than ever before. The rising surge of therapeutic massage and facials reflect the increased desire to improve one’s self-care. A combination of stress, anxiety, skin problems along with the need for “human touch” has created unprecedented demand for massages and skincare services at Massage Heights Retreat franchises throughout North America.

Massage Heights Franchising reports consistent spikes in appointments across all categories of massages as well as skincare services including a selection of therapeutic facials. Massage revenues are up more than 20 percent and facial revenues up more than 30 percent over 2019 (the latest “normal” year for comparison). Massage Heights Franchising celebrates a +85% increase in the number of Retreats exceeding $1M in AUV (Average Unit Volume) for 2021.

“Our purpose has always been to elevate the lives of our members, franchisees, therapists and estheticians. It’s especially gratifying to know that during these stressful times, we have the ability to heal and help more people than ever before,” said Massage Heights CEO and President Susan Boresow, noting that revenue dues from memberships are up nearly 17 percent over 2019.

As new memberships are increasing, existing member retention is also at an all-time high. Boresow added, “Our members really appreciate our roll-over credit model that builds up benefits. From our quality linens, high-end tables to essential oils and free aromatherapy, it’s all about creating that personalized relaxing experience. Members consistently return to their go-to therapist who takes the time to know and address their specific needs.”

As the uptick has clearly been positive for Massage Heights’ franchisees, it has also created career opportunities for more massage therapists and estheticians. Earlier this year, the brand announced the hiring of massage industry veteran CG Funk as Senior Vice President of Culture & Industry Relations for Massage Heights to further support the work of massage therapists and estheticians and increase awareness on the purpose and value of these wellness careers.

Massage Heights will launch an exciting new podcast and video show early this year to be hosted by Funk called “Outside the Room” focused on recruitment, retention and culture for therapists and estheticians.

SOURCE Massage Heights

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