Muscle Maker’s Pokemoto Division Grows Mississippi Market
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Muscle Maker’s Pokemoto Division Grows Mississippi Market

Signs new franchise agreements in Jackson MS market

LEAGUE CITY, TEX., Jan. 19, 2022 // GLOBE NEWSWIRE // - via NewMediaWire - Muscle Maker, Inc.’s (Nasdaq: GRIL) newest subsidiary Pokemoto, today announced it has signed two additional franchise agreements in the Mississippi market. These two new agreements bring the total of new franchise and development agreements signed by Pokemoto to 27 since November 2021. These 27 agreements, once opened, along with already opening 6 new Pokemoto locations since the chain was acquired in May 2021, represents a Pokemoto division growth rate of over 250%. In this same timeframe, Muscle Maker, Inc also signed a 40-unit Muscle Maker Grill restaurant development agreement in Saudi Arabia fueling the company’s international pipeline.

The two new Mississippi franchise agreements will be located in the Jackson, Mississippi market. The two Jackson locations will complement the upcoming Oxford, Mississippi location in growing brand awareness in the state of Mississippi. The Oxford Pokemoto is currently under construction with plans to open this spring and will serve a market with a heavy collegiate presence from the University of Mississippi and Northwestern Community College. Pokemoto boasts university locations near Yale University, Fairfield University, University of Connecticut Stamford, University of New Haven, Southern Connecticut State College, Quinnipiac University, Northern Virginia Community College and Franklin Pierce University.

Last week the company made an announcement that it is bolstering its internal infrastructure by bulking up its franchise sales and training departments to support its expansion strategy. Since its acquisition, the company has made numerous announcements emphasizing its growth-oriented vision through franchising and opening new corporate locations.

“Company growth through franchising and strategic corporately owned store expansion is what we’re striving to do, and now we’re at 27 newly signed Pokemoto agreements, a 40-unit development agreement for Muscle Maker Grill restaurants and multiple corporate locations under construction or planning stages,” said Mike Roper, CEO of Muscle Maker, Inc. “Our recent additions of seasoned franchise sales and training teams have added more fire power to our company infrastructure allowing us to fuel our expansion plans. The new hires in addition to partnerships with franchise brokers such as Franserve, lead generation agencies and participation in multiple franchising trade shows allows us to pull multiple levers in unison to power our growth strategy.”

Pokemoto currently has locations in Connecticut, Rhode Island, Maryland, Virginia, Massachusetts and Georgia. 

SOURCE Pokemoto

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