On The Border Further Expands Its International Presence in South Korea
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On The Border Further Expands Its International Presence in South Korea

Expanding JRW Inc.’s direct franchise commitment in Southeast Asia

DALLAS - (BUSINESS WIRE) - January 27, 2022 - On The Border Mexican Grill & Cantina and franchise partner JRW, Inc., have committed to expanding the brand’s franchise presence in Southeast Asia including its 13th restaurant in South Korea. Located on the fourth floor inside the AK Plaza Mall, 512-3 Iljik-dong Gwangmyeong-si, Gyeonggi-do, the new restaurant is experiencing early success since opening in November 2021. On The Border has 17 total franchised locations in South Korea, including four ghost kitchens.

“Since opening, the Gwangmyeong AK Plaza has proven to be the perfect location,” says Suzy Park, CEO of JRW, Inc. “The menu and restaurant design is popular among the 400,000 residents living within 5 kilometers of the commercial district. We have a healthy flow of families and individual shoppers who enjoy the food and atmosphere that fits their lifestyle.”

The 3,400-square-foot restaurant features a vibrant and welcoming design that guests have enjoyed for over a decade in South Korea. On The Border offers a variety of menu options for the entire family, plus those who want a break from shopping to relax with a freshly made margarita.

SOURCE On The Border

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