Free Wings AND an NFT? Buffalo Wild Wings Doubles Down as the King of Overtime for This Year’s Big Game
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Free Wings AND an NFT? Buffalo Wild Wings Doubles Down as the King of Overtime for This Year’s Big Game

February 11, 2022 // Franchising.com // This year, in a season that has seen more than its fair share of overtime football games, Buffalo Wild Wings is going all in on overtime. In addition to dusting off its iconic “overtime button” and offering free wings for everyone in America if the Big Game goes into overtime, Buffalo Wild Wings is also selling a limited-edition collection of “NF-OT”s that celebrate the fifth anniversary of the 2017 Big Game - the only one that ever went into overtime. The owners of the three “NF-OT”s will also receive free wings for year.

Featuring original overtime-inspired artwork, the three non-fungible tokens were created by New York City street artist JordanNYC. They feature a dueling wideout and corner battling for a completion, two opposing players in a mad scramble for a saucy wing, and a wideout making a leaping catch to send the game into OT. Each “NF-OT” reflects the artist’s signature style of bold colors and mixed media that is inspired by hip-hop culture, film and the street graffiti of the city, and are set apart with Buffalo Wild Wings’ signature black and yellow colors and a hint of animation for dynamic depictions of gridiron greatness.

“We love overtime at Buffalo Wild Wings because it makes more time for the greatest of all times. We’re thrilled to celebrate overtime in a bigger, bolder way this year with our first-ever “NF-OT”s by JordanNYC inspired by overtime and being auctioned on Big Game Sunday,” said Rita Patel, Chief Marketing Officer of Buffalo Wild Wings. “This weekend is a massive day for us. Wings are synonymous with football, and both are synonymous with Buffalo Wild Wings. So purchasers of the NF-OTs will enjoy free wings for a year with the digital artwork while America will get free wings on Feb. 28 through our OT Wager if the game goes to overtime.”

The three “NF-OT”s will be auctioned off for 24 hours on Rarible.com, from 12 pm ET on Sunday, February 13, through 12 pm ET on Monday, February 14.  Half of the proceeds will benefit artist JordanNYC, and half will be donated to the Buffalo Wild Wings Foundation, whose mission is to build communities where all kids can thrive, compete and belong to a team.  Additionally, Buffalo Wild Wings and JordanNYC have partnered with Aerial, the sustainability platform, to offset the carbon emission from the “NF-OT” drop and auction.

This season is no stranger to overtimes - it’s had 22 overtime games, including one of the wildest finishes to the regular season and instant classics in the playoffs. Five of the last seven years have featured at least one playoff matchup that went to OT - including the Big Game in 2017. If the game on February 13 in Los Angeles is, in fact, tied after regulation, everyone in the U.S. and Canada can redeem six free boneless or traditional wings at Buffalo Wild Wings on February 28 from 4-7 p.m. local time. The offer is available for dine-in and in-person takeout only.**

About the artist

JordanNYC, a native of New York City, began experimenting with mixed media at the age of 16. From being raised around hip-hop culture and film on the streets of New York, a curiosity for bold color and self-expression was born. Culminating with a successful career in advertising, where he got to collaborate with and be inspired by some of the world’s most brilliant creative minds, JordanNYC came to life. His work represents a combination of techniques and mediums in a mixed media style deriving influence from pop and street cultures and his passion for advertising. The magnitude of each piece presents a unique form of authenticity and storytelling that timelessly connects with people of all ages, social and economic backgrounds. His work focuses on the influence of pop and street culture in people’s daily lives while focusing on the continuing process of producing new and innovative contemporary art.

*Free wings for one year applies to the first and original purchaser of the “NF-OT”s through this site, Rarible.com. Each NFT Purchaser will receive “free wings for a year.”  Free wings for a year awarded as fifty-two (52) digital offer cards (one each week) via the BWW App via Blazin’ Rewards, each valid for one order of 6-wings (boneless or traditional) at participating Buffalo Wild Wings restaurant (Total ARV: $1,640). Purchasers must be legal residents of 50 US/DC, 18+ years of age. To claim the free wings for one year, please email the address listed in the unlockable content within your “NF-OT” with the code word listed therein by no later than Feb. 28, 2022. Failure to do so will result in forfeiture of free wings for one year. You may also be required to provide your public wallet address to verify you are the first and original purchaser.

**If the U.S. professional football game taking place on February 13, 2022, in Los Angeles, CA is extended into an overtime period, Buffalo Wild Wings will make available one free order of boneless or traditional 6-count chicken wings to all patrons who visit any of our participating U.S. or Canada locations on February 28, 2022, between the hours of 4-7 p.m. local time. No purchase is necessary to redeem the free wings. This promotion is available for dine-in and in-person takeout only from our sports bars (no mobile or delivery option). Limit of one free order per customer. Only available at indicated times and date. While supplies last.

About Buffalo Wild Wings

It all started in 1982 with two guys driven by hunger. Jim Disbrow and Scott Lowery had recently moved to Ohio from Buffalo, New York. All was fine until one day when the two were craving wings. Not just ordinary wings, but authentic Buffalo, New York-style chicken wings. With none to be found nearby, Jim and Scott had two choices: road trip to New York, or open a wing joint close to home. Hence, the beginning of Buffalo Wild Wings & Weck, now Buffalo Wild Wings®, the welcoming neighborhood atmosphere with a front-row seat for every sports fan that offers 21 mouth-watering signature sauces and seasonings.

Since our founding, we've grown to have a store in every state in the U.S. and continue to open B-Dubs around the world, with over 1,000 locations worldwide. No matter how many locations we've opened, where our corporate headquarters is or how many years we've been around, one thing remains the same: Buffalo Wild Wings is the ultimate place to get together with your friends, watch sports, drink beer and eat wings.

Buffalo Wild Wings is part of the Inspire Brands family of restaurants which also includes Arby's, Jimmy John's, Rusty Taco, and SONIC Drive-in. Backed by the power of Inspire, Buffalo Wild Wings is able to leverage the company's combined resources to provide its franchisees with support across all areas of the business, from supply chain and distribution to 3rd party delivery vendors.

SOURCE Inspire Brands

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