Pokemoto Opens First of Six locations in Florida Market
Muscle Maker, Inc.’s Pokemoto Division Opens First Florida Location in Miami Beach
LEAGUE CITY, TEX., Feb. 16, 2022 // GLOBE NEWSWIRE // - via NewMediaWire - Muscle Maker, Inc. (Nasdaq: GRIL), which owns the Muscle Maker Grill Restaurants announced its Pokemoto subsidiary has opened its first Florida location in Miami Beach, Florida. The south Florida non-traditional ghost kitchen location is within a new state-of-the-art food court and will have kiosks for guests to order directly as well as service delivery orders through third party delivery apps. The location will serve Pokemoto and other ghost kitchen menu items to satisfy the Miami Beach audience.
Hundreds of thousands of residents, workers, and students with a median age of 37 years old looking for ways to eat healthier call Miami Beach home, a demographic focal point for the company and its portfolio of “healthier for you” brands. The area is known for beaches, fresh seafood, and higher-ticket restaurants which can be expensive for daily dining, making the company’s price point and menu offerings very attractive for people living and dining in the South Beach area.
Positioned within a brand-new food court, this “on-the-go” focused food hall is setup specifically for restaurants looking to scale their food delivery business as well as offer multiple food concepts from one location. Guests can order a variety of flavorful options from a 3rd party delivery app such as Uber Eats, Doordash and Grubhub or directly from a contactless kiosk within the main level of the food hall. In-hall dining for guests to sit and enjoy their meals is expected to open at the end of the month. The facility offers numerous benefits that make this food hall location "delivery driver friendly" including easier faster parking, courier lounge and restrooms, scanning and tracking of food from grill-to-wheels ensuring the right courier gets the right order allowing food to be delivered much quicker with fewer errors. Operating out of a smaller footprint kitchen keeps costs down while being able to offer cuisine from numerous brands and menus.
The five additional Pokemoto locations in the Florida market are set to open in Miami, Lee and Collier counties and Jacksonville Florida. The next Pokemoto to open will be another non-traditional ghost kitchen in Miami followed by a traditional brick and mortar location in Jacksonville.
Pokemoto currently has open locations in six states – Connecticut, Rhode Island, Massachusetts, Georgia, Maryland and Virginia.
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