Real Estate Kicks Off 50th Birthday By Celebrating Five Decades Of Collaboration, Innovation and Growth

By: ERA | 0 Shares 170 Reads

ERA Network Marks Milestone by Continuing its Commitment to Community

March 15, 2022 // Franchising.com // MADISON, N.J. - ERA® Real Estate is celebrating 50 years of global residential real estate franchising this year.

For half a century, the ERA brand has been at the forefront of the global real estate industry, helping fuel the growth and success of its affiliated companies and agents. ERA Real Estate has been the force behind a growing network of real estate entrepreneurs across the world, earning the distinction of being the first real estate franchise to expand internationally with the launch of ERA Japan in 1981. The brand also pioneered the flexible branding model, offering companies the option of capitalizing on ERA’s brand recognition with its Classic branding or retaining the brand equity they’ve built in their local markets with its unique Powered by ERA branding model.

Since the beginning, the ERA brand has continued to take a bold approach to innovation, developing and offering enhanced technology solutions, tools and automated marketing programs The ERA network was the first national real estate brand to offer home warranties in 1973, the first to post listings online and the first to roll out an internet site in 1996. In addition, ERA Real Estate is notably the first national real estate brand to offer a guaranteed home sale program with the introduction of ERA Sellers Security® Plan in 1980.

The ERA brand has also been in tune with the evolving needs of consumers, resulting in the introduction of TextERA. TextERA capitalizes on mobile technology, allowing potential clients to immediately access the listing agent, pricing and details about a property by texting a code on ERA property signs. Most recently, ERA Real Estate announced its affiliates will now have access to the MoxiWorks product technology suite, providing a powerful agent and consumer experience platform and CRM designed exclusively for the real estate industry.

ERA Real Estate will kick off this tremendous milestone at its global conference, Fuel 2022 in Nashville, Tenn., from March 18-20, recognizing the brand’s dedication to helping its dynamic network transform their businesses. The brand will celebrate five decades of culture, collaboration, and connections throughout the conference, including a 50th birthday party celebration and the ERA Cares Across Communities Volunteer Challenge.

The ERA Cares Across Communities Volunteer Challenge exemplifies the brand’s philanthropic spirit, a hallmark of ERA Real Estate since its inception. This unique challenge will encourage each ERA affiliated office to volunteer at least 50 hours this year to the charities and organizations making a difference in their communities. The ERA brand will also commemorate this landmark achievement throughout 2022 with a year-long birthday campaign offering affiliates unique resources and materials designed to generate awareness and engagement in their local markets.

SOURCE ERA Real Estate

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