Choice Hotels Unveils Next Generation for Extended Stay Brand: Suburban Studios
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Choice Hotels Unveils Next Generation for Extended Stay Brand: Suburban Studios

Strategic redesign provides 'welcome home' experience for guests while fueling hotel owner success in highly sought-after segment

ROCKVILLE, Md., March 16, 2022 // PRNewswire // - Choice Hotels International, Inc. (NYSE: CHH) announced its Suburban Extended Stay Hotel brand is getting a new look. Rebranded as Suburban Studios, the next-generation product builds on Suburban's longtime commitment to providing travelers with simple, enjoyable accommodations, while offering growth-minded hotel owners the opportunity to reposition their property into the high-performing economy extended stay segment.

"When we added Suburban, one of the first extended stay brands on the market, to our portfolio nearly two decades ago, we did so with the intent of fulfilling an emerging need in the industry for hotel owners and longer-staying guests. Today, the travel landscape has evolved with demand for extended stay products at an all-time high, and our commitment to innovating new ways to drive value for our franchisees and guests remains," said Patrick Pacious, president and CEO, Choice Hotels.

Designed to appeal to extended stay travelers of today and tomorrow, Suburban Studios provides a "Welcome Home" experience strategically optimized for longer-term guests, including:

  • Clean, spacious guestrooms equipped with extra space needed to unwind and relax or to catch up on some work.
  • In-room kitchens with all the essentials to cook like you are at home.
  • Modern design and friendly service.
  • The flexibility to book longer stays on the go.

"Suburban Studios is all about delivering the basics in a better way – for guests and franchisees," said Anna Scozzafava, vice president and general manager, extended stay, Choice Hotels. "Choice knows what travelers want most during extended periods away from home and the next generation of Suburban delivers on precisely that with its "Longer Stays Made Easy" promise of all the comforts of home at a welcoming price point."

SOURCE Suburban Studios



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