NUTRISHOP® and 24 Hour Fitness® Expand Partnership
March 22, 2022 // Franchising.com // HENDERSON, Nevada - NUTRISHOP®, a national nutrition, wellness and supplement retail franchise, is pleased to announce a new collaboration with 24 Hour Fitness® to expand their original partnership. The two have now enhanced their relationship with the goal to expand. In 2021 and early 2022, Nutrishop locations opened in 24 Hour Fitness clubs across California, Colorado and Texas.
Nutrishop and 24 Hour Fitness have entered into an exclusive affiliate relationship that will create a joint e-commerce site of Nutrishop wellness products available online for sale to club members and guests, bringing products to an even larger audience and maintain a healthy lifestyle.
“We are beyond thrilled to collaborate with 24 Hour Fitness and broaden Nutrishop’s footprint within the nutrition, fitness and wellness industries,” said Bryon McLendon, Nutrishop’s founder and CEO. “Both of our brands are aligned in our deepest core values to help others live fit, healthy and happy lifestyles and become the best versions of themselves.”
The first state-of-the-art, in-club Nutrishop store was built in May 2021 inside 24 Hour Fitness Downtown Sacramento, followed by Laguna Niguel and Yorba Linda, CA. This year, Nutrishop in-club stores have opened inside 24 Hour Fitness Parker Arapahoe in Colorado and 24 Hour Fitness McKinney in Texas.
“Our relationship with Nutrishop is important to us, particularly as the nation recovers from the stress of the past two years,” said Karl Sanft, CEO, 24 Hour Fitness. “Now more than ever, it’s a priority to become healthy for life. We’ve continued to build our business to offer members fitness experiences that are engaging, fun and offer plenty of program variety. Along with access to additional coaching support and wellness tools - like Nutrishop - we can help our members build their mind and body wellness over the long term, whether inside or outside of our clubs.”
McLendon founded Nutrishop in 2003 to fill a void in the nutritional supplement industry by offering a place for customer-centric services including body composition analysis, customized meal plans, nutritional education, transformation challenges, and more. In addition to offering guaranteed low prices on top-industry brands, Nutrishop also offers first-rate, cutting-edge products, from protein powders, thermogenics, vitamins and nootropics, to immune-support products, pre-workouts and more.
“For 24 Hour Fitness members who have access to a Nutrishop store inside their club, they’re essentially getting a one-stop-shop that covers all the bases for their health and fitness goals,” said McLendon. “We all know that great results don’t come from just exercise or nutrition/supplements alone, but when they are combined and executed properly with a custom meal plan provided by Nutrishop, it’s recipe for success.”
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