Orangetheory® Fitness Continues Support of Women's NCAA with NIL Offer to Most Outstanding Player

By: Orangetheory Fitness | 0 Shares 81 Reads

Global fitness brand once again steps up in support of female college athletes

BOCA RATON, Fla., March 31, 2022 // PRNewswire // - Orangetheory®, today announced it is getting into the game by extending a name, image and likeness (NIL) offer to the forthcoming Most Outstanding Player (MOP) of the Division 1 NCAA women's basketball National Championship game taking place on Sunday, April 3. As part of the offer, the female-founded company will honor an inspirational college woman's athlete and leverage her talents to co-design a custom workout available for Orangetheory members of all athletic abilities and fitness levels.

The contract would include a trip to the Orangetheory headquarters in Florida to co-develop an Orangetheory Fitness class in partnership with the brand's female leadership and the fitness team. The MOP will also receive a lifetime membership to Orangetheory and access to VIP classes for their teammates and coaches.

The brand has previously shown its support for the women of the NCAA by offering its studios and equipment to the NCAA Women's Basketball team amidst weight room disparities in 2021 and offering memberships to the NCAA Softball championship teams in response to challenges the players faced during the College World Series later that year.

"Orangetheory sees this as a valuable opportunity to unlock the talents of an extraordinary female athlete and make it available to our members through a truly collaborative and meaningful partnership," said Tammie DeGrasse-Cabrera, Sr. Global Marketing Director of Orangetheory Fitness. "As we conclude women's history month, we continue to look toward the future of women in sports and fitness. We hope this helps inspire the next generation of female athletes and women and girls around the world."

SOURCE Orangetheory

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