Muscle Maker’s Pokemoto Division Enters Philadelphia Market
Company converting current Muscle Maker location to Pokemoto as part of brand optimization strategy
LEAGUE CITY, TX, April 28, 2022 // GLOBE NEWSWIRE // - via NewMediaWire - Muscle Maker, Inc. (Nasdaq: GRIL) today announced that its Pokemoto Division is expanding into the Northeast Philadelphia market. This will represent the first Pokemoto location in Pennsylvania while also acting as a seed location to further franchise sales efforts in Philadelphia. The Hawaiian centric poke eatery will replace a Muscle Maker Grill location as part of the company’s overall brand optimization strategy. The company is analyzing corporate owned Muscle Maker Grill locations to determine if a specific site should add Pokemoto as a dual brand concept or fully convert the location over to Pokemoto.
Located at 2550 Grant Ave in the heart of Northeast Philadelphia, the former Muscle Maker Grill space will take on a fresh look with vibrant colors, new décor and strong Hawaiian vibes. The neighborhood boasts strong residential areas with numerous apartment complexes that house Pokemoto’s core demographic of Millennials and Gen Zs. Pokemoto will offer up “healthier for you” options that include fresh proteins and salad blends for those looking for something light; however, various bases, toppings and sauces are available so that guests can build their custom creation to their liking. This Pokemoto location will also offer its full line of Boba Teas providing a new beverage option for guests.
The company converted a Muscle Maker Grill to Pokemoto on the Fort Meade military base in Maryland in November of 2021 and has been pleased with the results to date. Soldiers have been receptive to the change and enjoy the new linear flow that allows them to walk away with their customized bowls, salads and burritos. This model quickens the company’s speed of service allowing it to serve more customers during peak hours.
“After seeing the initial results in the Fort Meade Muscle Maker Grill conversion to Pokemoto, we’re excited to open Pokemoto in the former Muscle Maker Grill location in Philadelphia,” said Michael Roper, CEO of Pokemoto and Muscle Maker Grill. “It’s a great location and this opening will put a new market on the map for the brand.”
SOURCE Muscle Maker, Inc.
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