Take Me Out to the Ballgame: The Halal Guys Partner with the New York Yankees

By: The Halal Guys | 1 Shares 177 Reads

Two New York brands team up to provide fans with authentic city eats this baseball season.

April 29, 2022 // Franchising.com // New York, NY - The Halal Guys has cooked up authentic beef, chicken and falafel on the streets of Manhattan since 1990. After being ingrained in New York City culture, the brand is proud to announce its partnership with the iconic New York Yankees.

The partnership introduces two new carts inside of Yankee Stadium - one near the entrance in the Great Hall, near Gate 6 and the other at Section 321 on the Terrace Level behind home plate. Fans of the original cart can experience the same chicken and beef gyros and platters with white and hot sauce on their game day menu.

“As we look back on our history as a single cart on the corner of 53rd and 6th, we are honored to celebrate this triumphant moment partnering with the New York Yankees,” said Ahmed Abouelenein, CEO of The Halal Guys. “We’ve continued to innovate and expand around the world, but we feel humbled adding two new carts within the stadium of our home team.”

The Halal Guys started with one cart in midtown Manhattan before Fransmart took the brand to international success.

“It’s exciting to see two famous New York brands come together, and The Halal Guys go back to their roots with this food cart,” said Dan Rowe, CEO of Fransmart.

The new carts that will be in Yankee Stadium will reflect the upgraded urban design concept The Halal Guys premiered with Rubber and Road Creative in June of 2021.

“We are pleased to begin our relationship with The Halal Guys and look forward to working together to strengthen its brand awareness at the Stadium and throughout the Tri-State area,” said Michael J. Tusiani, New York Yankees, Senior Vice President Partnerships.

SOURCE The Halal Guys

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