Mountain Mike’s Pizza Carries Sales Momentum Into Q1 2022
May 04, 2022 // Franchising.com // NEWPORT BEACH, Calif. - Mountain Mike’s Pizza, LLC continues to post gains. In Q1 2022, Mountain Mike’s reported that same store sales (SSS) increased 7.0% while total system sales (TSS) were 14.4% higher than Q1 2021. First quarter AUVs for the brand were $1.1 million systemwide with the top 25% of locations averaging $1.62 million in sales and the top 50% nearly $1.4 million. Following an incredible 2021 where the brand surpassed $250 million in total system sales.
Mountain Mike’s Pizza is currently opening new restaurants in eight western states in 2022. The brand opened five new restaurants in Q1, including its first Idaho location, and also its first two locations in Arizona. The pizza chain also signed franchise commitments in the first quarter of 2022 for 11 new locations.
With a long history of catering to sports fans of all ages – whether viewing games on the many big-screen televisions throughout each restaurant or enjoying pizza and rooting for teams from home or the workplace – sports, community and pizza continued to be winning themes for the brand in Q1. In March, Mountain Mike’s proudly announced its latest professional sports partnership as it became an Official Pizza Partner of Angels Baseball. The partnership with Angels baseball exemplifies Mountain Mike’s longstanding commitment to families, sports fans and communities throughout California and the Western U.S. Since establishing its expanded Franchise Support Center in Newport Beach in 2017, Southern California has become the brand’s fastest growing region, making the partnership with the iconic Orange County-based ballclub a natural fit.
A contributor to Mountain Mike’s strong Q1 was its growth across the brand’s digital presence. The company’s digital sales still grew 14% in Q1. Digital sales in Q1 were bolstered by an array of digital initiatives, including the growing popularity of the Mountain Rewards™ mobile app, which saw its user base increase more than 13% in Q1 over the previous period. Q1 digital activations also included an exciting “Pi Day” promotion on March 14, which resulted in single-day mobile app growth of 140% and an impressive 14% uptick in SSS. Rounding out a quarter replete with successful, value-added promotions, Q1 also saw the annual return of Mountain Mike’s beloved Heart Shaped Pizzas in February, which generated more than a billion impressions for the brand.
SOURCE Mountain Mike’s
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances