Wing It On! Introduces Dumplings to Its Menu, the First of a Kind for a Chicken Brand
May 12, 2022 // Franchising.com // RALEIGH, N.C. - Wing It On! announced today it will now be serving chicken and veggie dumplings at participating locations starting Monday, May 16.
The new dumplings are a highly anticipated addition to the menu and available to fans instore, online, on the WIO! mobile app as well as third-party delivery sites DoorDash and Uber Eats.
A unique addition not found on many traditional chicken brand’s menus, the dumplings can be ordered with a chicken or veggie filling in either five- or 10-piece sizes. Dubbed “dump’wings”, the crispy creation eaten like a wing can be tossed in any of Wing It On!’s 24 sauces and rubs, served with a side of blue cheese or ranch. Specialty dumplings are also available, which include Nashville Hot Chicken Dumplings, Buffalo Chicken Dumplings, Loaded Street Corn Dumplings, Sweet n’ Smoky Dumplings & BBQ Slaw Dumplings. With a choice of a veggie filling, the dumplings make for the perfect vegetarian game day grub option as well. High inflation means fans are looking to cut spending, and the new dumplings are a high quality, flavorful menu item that is easier on the wallet.
“Menu innovation is something we take pride in here at Wing It On!,” said Matt Ensero, CEO and founder of Wing It On! “I can’t wait to hear what our fans have to say about our latest new menu item.”
Wing It On! has netted a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have favored the true Buffalo-quality wing, cooked and sauced or seasoned to perfection. In addition to its famous wings and boneless tenders, Wing It On! also serves a full-line up of hand-crafted crispy chicken sandwiches and sides, including irresistible customizable seasoned fries.
Creating an exceptional wing experience goes back to the early 2000s when Ensero, and his friends would argue amongst themselves every football Sunday about who was driving 30-plus minutes to pick up wings from some of their favorite spots in surrounding towns. However, the distance and Styrofoam take out boxes would always result in soggy and cold wings once they got home. Ensero had enough, hence, Wing It On! was born. He opened the first Wing It On! in his hometown Waterbury, Connecticut, serving only the crispiest of wings that all true wing nuts crave.
SOURCE Wing It On!
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