The LEGEND Has Arrived: MTN DEW LEGEND Is Now Available at Buffalo Wild Wings Nationwide
The exclusive MTN DEW® flavor will be featured in a new cocktail, the Legendary Long Island, and paired with a variety of food selections
May 18, 2022 // Franchising.com // MTN DEW fans across the country can now enjoy the new flavor, MTN DEW LEGEND™ and Legendary Long Island cocktail, exclusively available at most Buffalo Wild Wings sports bars nationwide.
“Buffalo Wild Wings and MTN Dew are a legendary combination, so it makes sense that B-Dubs is the only place you can get the new MTN DEW LEGEND,” said Klay Thompson, professional basketball player. “MTN DEW LEGEND is delicious and pairing it with the Doritos Flamin’ Hot Nacho sauce is a slam dunk, both exclusively available at B-Dubs.”
This sippable standout flavor combines the exhilarating taste of original MTN DEW with notes of blackberry, citrus, and ginger. Additionally, Buffalo Wild Wings has created a refreshing new cocktail that is perfect for summer – the Legendary Long Island. It combines vodka, rum, tequila, triple sec, lemon sour and MTN DEW LEGEND for a bold new twist on a classic cocktail. Both MTN DEW LEGEND and the Legendary Long Island perfectly pair with a variety of Buffalo Wild Wings menu items including Parmesan Garlic and Asian Zing® sauces, the Southern Chicken Sandwich, and Buffalo Chicken Tots.
“I can’t think of a better way to enjoy playoff basketball than with Buffalo Wild Wings and a MTN DEW LEGEND in hand,” says A’ja Wilson, professional basketball player. “LEGEND’s blackberry flavor is the ultimate match to some of my favorite B-Dub sauces, plus the refreshing Legendary Long Island cocktail is a must-try for any fans celebrating their team’s playoff game win…or even loss.”
“We know MTN DEW fans are all about bold flavors and experiences, so we’re thrilled to offer them an exclusive beverage and new cocktail creation that will help fuel their great times at Buffalo Wild Wings,” said Rita Patel, Chief Marketing Officer at Buffalo Wild Wings. “Our continued collaboration with PepsiCo allows us to innovate and create bold flavor experiences with food and beverages that you can only find at our sports bars.”
While the new drink complements a variety of food items, it is uniquely suited to enhance the new, limited-edition Doritos® Flamin’ Hot Nacho Sauce. Launched in April, the sauce has a bold, intense heat that pairs perfectly with the citrus and blackberry flavors in MTN DEW LEGEND. Fans of Doritos and MTN DEW will be craving this unique flavor experience while it is available.
“The PepsiCo beverage and snack portfolio has inspired some delicious B-Dubs menu collaborations over the years, and MTN DEW felt like the perfect opportunity to excite fans of both brands,” said Scott Finlow, Chief Marketing Officer, PepsiCo Global Foodservice. “We bet that MTN DEW LEGEND and the Legendary Long Island will score big with sports fans and foodies alike.”
MTN DEW LEGEND is the first new flavor launched exclusively at Buffalo Wild Wings and is part of a continued collaboration between Buffalo Wild Wings and PepsiCo. In addition to MTN DEW LEGEND, Buffalo Wild Wings has collaborated with the Doritos® brand on two exclusive limited-time sauces – Flamin’ Hot® Nacho and Spicy Sweet Chili Flavored Sauces.
MTN DEW LEGEND can be ordered for dine-in, takeout, and delivery through the Buffalo Wild Wings website and app, which can be found in both the Apple App Store and Google Play Store. The Legendary Long Island is available for dine in only while supplies last. Please drink responsibly. Click here to find the closest Buffalo Wild Wings sports bar near you.
About Buffalo Wild Wings
It all started in 1982 with two guys driven by hunger. Jim Disbrow and Scott Lowery had recently moved to Ohio from Buffalo, New York. All was fine until one day when the two were craving wings. Not just ordinary wings, but authentic Buffalo, New York-style chicken wings. With none to be found nearby, Jim and Scott had two choices: road trip to New York, or open a wing joint close to home. Hence, the beginning of Buffalo Wild Wings & Weck, now Buffalo Wild Wings®, the welcoming neighborhood atmosphere with a front-row seat for every sports fan that offers 21 mouth-watering signature sauces and seasonings.
Since our founding, we've grown to have a store in every state in the U.S. and continue to open B-Dubs around the world, with over 1,000 locations worldwide. No matter how many locations we've opened, where our corporate headquarters is or how many years we've been around, one thing remains the same: Buffalo Wild Wings is the ultimate place to get together with your friends, watch sports, drink beer and eat wings.
Buffalo Wild Wings is part of the Inspire Brands family of restaurants which also includes Arby's, Jimmy John's, Rusty Taco, and SONIC Drive-in. Backed by the power of Inspire, Buffalo Wild Wings is able to leverage the company's combined resources to provide its franchisees with support across all areas of the business, from supply chain and distribution to 3rd party delivery vendors.
SOURCE Inspire Brands
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