Golden Corral® Continues Strategic Franchise Growth
Legendary, Endless Buffet Brand Focusing Franchise Expansion Nationally and Internationally
May 24, 2022 // Franchising.com // RALEIGH, N.C. - Golden Corral, the nation’s largest all-you-can-eat buffet chain, announced today a strategic franchising initiative that will accelerate its expansion plans, both nationally and internationally. Focused on enhancing its buffet experience while offering great value, family-oriented mealtimes and outstanding hospitality, Golden Corral is setting forth on a nationwide franchise development plan targeting markets in urban and suburban settings as well as areas throughout Puerto Rico.
Rising above the challenges presented to all restaurants and buffet brands in the past two years, Golden Corral opened several new locations throughout 2020 and 2021. Plus, new locations are opening in key regions for the concept. Golden Corral has deals signed for Queens County, Long Island and Yonkers in New York, as well as Dallas, Texas and Puerto Rico. Also notable, the brand just completed an area development agreement for suburban New Orleans, in Gretna, Louisiana. The pipeline is made up of both new franchisees joining the Golden Corral family, such as the ownership group opening in Gretna, as well as existing franchisees reinforcing their unrelenting belief in the brand by adding more locations to their portfolio.
“Throughout the last two years, we have focused solely on supporting our franchisees and giving our guests the best buffet experience possible at the greatest value. We’ve also focused on innovation including a new mobile ordering platform, enhancing our curbside and off-premise offerings and a loyalty program where guests can earn points for every purchase,” said Lance Trenary, President and CEO of Golden Corral Corporation. This focus is propelling us into the future and keeping us on track to reach our first century in business.”
The foundation for the brand’s expansion is the unwavering loyalty of its guests. Captivating fans for nearly 50 years, Golden Corral guests find comfort and a warm family atmosphere with incomparable variety and value. Guest count has rebounded strongly, with the brand’s most loyal users visiting at a pace of 70 times annually.
“Our brand provides a pleasurable dining experience for every guest at every restaurant. Our loyal fans have come to know and love the outstanding hospitality and unmatched variety of delicious food choices at Golden Corral,” added Trenary. “When our guests speak, we listen and the new innovations we are developing give guests more of what they want. We are thrilled to continue to be The Only One For Everyone® and deliver a pleasurable dining experience for families across America.”
Golden Corral has been serving customers since 1973 and offering an attractive franchise opportunity since 1987. The brand has grown to be the largest all-you-can-eat national buffet chain thanks to its talented collection of franchisees and stable executive team. In addition, the organization has empowered franchisee committee participation and feedback to help in the development of various initiatives. One example of this was the rollout of a new Golden Corral buffet restaurant design, referred to as ‘Gateway.’ The executive team gathered input from its franchisee committee and guests to create this new design, which has the franchise system and fans alike abuzz. The new look includes:
- More space around guest tables to increase the flow throughout the restaurant
- Oversized windows for increased natural light
- Fireplace for aesthetic warmth and a sense of home
- Enhanced interior layout with the kitchen and all bars at one end, and all seating at the other end, to create a quieter and more enjoyable dining experience
Additionally, the brand has implemented new technology to stay in-tune with current consumer preferences. This includes a loyalty app for guests to earn reward points toward future meals, a mobile ordering platform and curbside pickup. Drive-thru service is being tested in several locations. In recent months, franchisees have been given the option to serve beer, wine and frozen alcoholic beverages, while maintaining the family dining feel that customers know and love.
As the brand continues to expand into key markets, Golden Corral is actively seeking qualified single-unit and multi-unit owners. Ideal franchisees should have operations or ownership experience in the full-service restaurant industry. The brand is also looking for individuals with a strong business acumen and have an experienced operator on their team that can help run and manage the restaurant. Franchisee candidates must have at least $2.5 million in assets and $500,000 in liquid assets. This can be met by an individual or partnership.
For more information about franchising opportunities, please visit https://www.goldencorral.com/golden-corral-franchising/.
For more information about Golden Corral, visit https://www.goldencorral.com.
About Golden Corral
After nearly 50 years of serving fresh food and providing outstanding hospitality, the brand’s founding values and mission have stayed the same. To be the leader in the family restaurant segment, Golden Corral strives to make pleasurable dining affordable for every guest, at every restaurant, every day. While its commitment begins each day with preparing delicious food, Golden Corral also believes in providing outstanding hospitality and giving back. Service to others is a hallmark of the Golden Corral brand. Golden Corral restaurants nationwide have long been strong supporters of the U.S. Military and DAV (Disabled American Veterans). Golden Corral is also the founding sponsor of Camp Corral, a 501 (c) (3) tax-exempt, nonprofit corporation, which provides free, one-of-a-kind summer camp experiences for children of wounded, injured, ill or fallen service members.
Additionally, Golden Corral provides unlimited opportunities for entrepreneurs who are looking for a proven, family-oriented restaurant model. Franchising with Golden Corral is not just a business opportunity, it’s a way of life and the brand is seeking individuals that have restaurant experience and the business acumen to grow. At Golden Corral, you are never alone, as the team is there to provide you with proven systems and operations support to help you be successful and grow your business.
SOURCE Golden Corral
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