Chipotle Tests Mexican Cauliflower Rice

By: Chipotle Mexican Grill | 2 Shares 126 Reads

The new plant-based menu innovation is available in Arizona, California, and Wisconsin

NEWPORT BEACH, Calif., June 16, 2022 // PRNewswire // - Chipotle Mexican Grill (NYSE: CMG) today announced it is piloting Mexican Cauliflower Rice at 60 restaurants in Arizona, Southern California, and Wisconsin for a limited time. The company's latest plant-based menu innovation is crafted with freshly grilled, riced cauliflower seasoned with the savory spices of Mexican rice.

Prepared in-restaurant daily, fresh cauliflower rice is grilled in small batches on the plancha. The cauliflower rice is then seasoned with a signature blend of spices including garlic, cumin, salt and paprika to give it the rich flavor and vibrant hue of Mexican rice.

"After the success of our Cilantro-Lime Cauliflower Rice last year, we are eager to test a second plant-powered start for any go to order," said Nevielle Panthaky, Vice President of Culinary. "Our guests crave real, plant-based options so we developed a new flavor packed recipe that aligns with our Food with Integrity standards."

In January 2021, Chipotle featured Cilantro-Lime Cauliflower Rice across all U.S. and Canadian restaurants, resulting in an incremental sales lift while also attracting new guests. Chipotle estimates that one in five Cilantro-Lime Cauliflower Rice orders in January 2021 was from guests trying Chipotle for the first time.

Designed to make healthy eating easy and accessible, Mexican Cauliflower Rice was created with all lifestyles in mind. The new menu innovation is Keto, Vegan, Vegetarian, Paleo, and made with grain-free ingredients. Mexican Cauliflower Rice can be added to any entrée or enjoyed as a side for an additional cost.

Mexican Cauliflower Rice is available now for a limited time at 60 restaurants in Arizona, Wisconsin, and Southern California. Chipotle is offering a $0 delivery fee offer* on orders of $10 or more that include Mexican Cauliflower Rice through June 21.

*$0 Delivery Fee Offer Legal Terms
Higher menu prices are charged for delivery; additional service fees applied at checkout as well. Available June 14 through June 21, 2022 only, within Chipotle's delivery areas from participating U.S. locations, during normal operating hours for such locations. Order must include at least one entrée with (or side of) Mexican Cauliflower Rice to qualify. Minimum order $10/maximum order $200, each excluding tax and fees. Deliveries and redemptions are subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only at Chipotle website or on the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited.

SOURCE Chipotle

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