V/O Med Spa Grows Best-in-Class Leadership Team
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V/O Med Spa Grows Best-in-Class Leadership Team

Newcomers bring more than 30 years of management experience to expanding, industry-leading med spa

June 20, 2022 // Franchising.com // STRONGSVILLE, Ohio - V/O Med Spa today announced the addition of two new members to its leadership team - Director of Operations Kenna Giambalvo and Brand Manager Kimberly Maze.

The duo brings more than 30 years of experience in retail and franchising from the beauty salon and cosmetology industries. Both were most recently at Self Esteem Brands and Regis Corporation, one of the largest beauty salon companies in the country.

“Kenna and Kimberly have a wealth of knowledge and experience that will not only strengthen and grow our brand, but also provide additional support in industry know-how to our franchisees,” said CEO Ryan Rose. “Our mission is to have all our guests ‘Feel great. Look amazing.’ and we believe these new additions to our management team will enable each of our new locations to accomplish exactly that quicker and more effectively.”

Giambalvo brings multi-franchise experience and business start-up knowledge to V/O Med Spa, with more than 25 years in the health and beauty industry. She spent the past eight years with Regis, leading franchise operations as Director of Operations and as a Franchise Business Consultant. During her tenure, she strategically built and implemented processes and systems to support franchise growth and profitability, redesigned and developed educational training programs across multiple concepts and brands resulting in the opening and operation of more than 2,400 locations in the U.S., Canada and Puerto Rico.

She executed creative solutions to the brands guest experience, resulting in increased performance and satisfaction. Giambalvo conducted collaborative thinking across the organization to deliver on the brand’s expectations to drive results.

She also served as the Franchise Business Coach for Self Esteem Brands, where she built strong relationships and managerial performance tools, guiding the teams to performance growth.

As the director of operations for V/O Med Spa, she will use her extensive knowledge of business and multi-franchise operations to ensure that every guest receives a customized experience. Giambalvo will monitor trends, provide insights and inform the leadership team of key decisions to maximize the effectiveness of each franchisee’s spa location.

Maze spent the past five years at Regis as a marketing manager and franchise consultant. During her tenure, she strategically identified opportunities for growth, conducted research to assess and optimize advertising campaigns and marketing programs, as well as closely monitored trends to optimize performance.

Additionally, she redesigned brand websites and negotiated vendor prices resulting in increased profit margins for franchise owners. Maze conducted outside-the-box research solutions to best solve business challenges and reach a more diverse consumer for multiple brands, resulting in photoshoots for new consumer facing marketing collateral to be placed in stores across the US, Puerto Rico, and Canada.

She also served as the New Studio Opening Coach for Self Esteem Brands, where she redesigned the New Studio Opening structure, organized and conducted new franchisee training and store grand openings.

As brand manager for V/O Med Spa, Maze will plan, manage and execute the leadership team’s vision for brand image, brand voice and accountability for marketing standards.

V/O Med Spa is among the industry in wellness and aesthetics, offering the latest cutting-edge technologies and therapies available. Every location stresses a best-in-class experience and adheres to the company motto: delivering safe, easy and life-changing results.

V/O Med Spa: Feel great. Look amazing.




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