Hilton Announces New Digital Art and NFT Pilot Program to Enhance the Stay with Niio Art Partnership
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Hilton Announces New Digital Art and NFT Pilot Program to Enhance the Stay with Niio Art Partnership

Collaboration continues company’s rich history with innovation and the arts

June 23, 2022 // Franchising.com // McLean, Va. - Hilton today announced a new digital art and NFT pilot program that will showcase seasonally rotating, curated art collections from the world’s digital artists in select New York City properties. In partnership with Niio Art, a company at the forefront of the growing digital art and NFT trend that offers access to the highest quality digital art from thousands of leading contemporary artists and galleries, Hilton will install digital artwork in guest rooms and public spaces at its iconic New York Hilton Midtown and Conrad New York Midtown properties.

From the thoughtfully curated art collections found in every Conrad hotel around the globe to the ever-evolving technologies designed to enhance the guest experience, Hilton has a rich history with art and innovation. To continue that tradition, the pilot program allows Hilton to explore an increasingly popular medium to deliver even more value to its guests. Through the partnership with Niio Art, guests will be able to enjoy the digital artwork in hotel public spaces and guest rooms, with the potential to take home select pieces as part of a gifted art streaming subscription service or NFT giveaway.

"Hilton has long believed that art helps create a more friendly and engaging environment for guests at properties across the globe,” said Larry Traxler, senior vice president and global head, Architecture and Design, Hilton. “Exploring this growing medium allows us to be on the cutting edge of art and design and continue to offer guests interesting and attention-grabbing pieces that will further strengthen their overall stay experience. With this new Digital Art and NFT program, Hilton’s iconic hospitality can stay with guests long after they leave.”

Hilton’s new digital art program will feature a uniquely curated selection of kinetic art pieces, experienced on digital screens in public areas and guestrooms, from some of the medium’s leading artists, in addition to specially commissioned NFT works. With digital art being an important medium to a new generation of guests, the carefully selected rotating works are sure to engage and inspire. For the first time ever, guests will also have the opportunity to take the experience home, courtesy of Hilton and Niio, through a unique app-based art streaming experience.

The collection will debut at New York Hilton Midtown and Conrad New York Midtown timed to the start of NFT. NYC 2022, the annual non-fungible token conference taking place in New York City beginning June 21.

“We are excited to partner with Hilton, a company who has always supported artists and the arts, to implement inventive digital art and NFT programs,” said Rob Anders, co-founder and CEO Niio Art. “NFTs and digital art are growing in popularity, and we know that showcasing quality works from our world-class artists, in premium Hilton properties, will inspire, engage and educate Hilton guests during and after their stay.




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