ERA® Real Estate Fortifies Boise Presence With Affiliation Of ERA Home 2 Home
Boutique Brokerage Joins ERA® Network to Fuel Expansion in Idaho’s Treasure Valley
July 06, 2022 // Franchising.com // MADISON, N.J. - ERA® Real Estate today announced the affiliation of ERA Home 2 Home. The company is based in Nampa, Idaho, and serves the Greater Boise metropolitan area. The full-service company’s affiliated agents work with clients on residential sales, investments and relocation.
The firm was established in 2004 and is led by Joe Newby, who started his career in moving and storage. He leveraged his extensive experience in national and international relocation to begin his real estate career, where he could be more involved in a client’s move. An Army veteran, Joe actively seeks opportunities to work with active and retired military personnel to help them navigate the home buying and home selling process. Additionally, he is working to get certified as a Senior Real Estate Specialist (SRES) by the National Association of REALTORS® so he can counsel seniors about finding the right house to fit their needs and budgets. The firm also specializes in partnering with new home builders and developers.
Boise, the capital city of Idaho, is a rapidly growing area thanks to the rise of remote work opportunities. The area is also an attractive destination for people from California, Oregon and Washington. Home to Boise State University, Boise is also a technology, manufacturing and health care hub, as well as has a thriving arts community.
- Newby will fuel growth by recruiting new agents to the firm, who will be attracted to the ERA brand’s highly engaged global referral network and the brand’s state-of-the-art technology suite, including MoxiWorks’ powerful CRM which offers a full-featured product suite bringing a seamless, fast, connected experience that will help drive business and boost productivity.
- Agents will also benefit from the ERA brand’s consumer-focused marketing programs such as TextERA, a proven and effective lead generation tool that transforms static yard signs into interactive property marketing, and the ERA Buyer and Seller Follow-Up programs, automated programs that helps agents keep in touch with clients after the transaction, which can lead to referrals and repeat business.
- Team ERA University, the brand’s proven learning and training platform, will support organic growth through increased productivity as agents tap into the extensive professional development resources.
SOURCE ERA Real Estate
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