Creative Realities and Freddy’s Partner to Bring Quick-Service Restaurants to the Digital Age
Data-driven menu board implemented to optimize order times, strategically feature high-demand products, and adjust to occupancy and traffic
LOUISVILLE, KY - Creative Realities, Inc. and Freddy's Frozen Custard & Steakburgers® announced today the launch of their new fully digitized design-optimized menu board. The digital signage-based technology enhancement provides a more seamless experience for Freddy’s Guests and team members by reducing order and fulfillment times and better facilitating product choice through data-driven design strategy.
“Freddy’s and Creative Realities have been collaborating on next-generation technology projects for years, so we knew from the beginning that we wanted Creative Realities to take charge of these more strategic, digitized menus,” said Sean Thompson, IT Director at Freddy’s. “From consulting to design and implementation to the customer care that follows project deployment, Creative Realities brings every piece of the project to the table with expertise and the highest skill level in the market. And now our customers get to reap the benefits of a brilliantly designed menu, shorter wait times for their food and focusing on enjoying their meals and time spent with family and friends.”
Freddy’s originally engaged Creative Realities as a consultant to analyze and optimize their menu board design, which included providing insights to better predict and influence customer behavior, increase customer throughput during ordering and the creation of a consistent brand identity across franchise and corporate locations.
Creative Realities content designers worked closely with Freddy’s marketing and operations teams to create a wholly new menu board approach. Following a successful pilot test, Freddy’s rolled out the new design and hardware at their restaurants around the U.S. and utilized Creative Realities for the implementation of Freddy’s new digitalized outdoor walk-up and drive-thru solutions.
SOURCE Freddy's and Creative Realities
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