WOWorks to Be Featured in “The Balancing Act” Airing on Lifetime TV
July 12, 2022 // Franchising.com // ST. PETERSBURG, FL - WOWorks, the holding company of good-for-you restaurant brands, Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos Southwestern Grille and Cantina, and Zoup! Eatery, is set to appear on "The Balancing Act" airing on Lifetime TV, a popular morning show for women. The segment, featuring WOWorks President and CEO Kelly Roddy and multi-unit Saladworks franchisee Diane Taveau, will include some of their restaurant brands' most prominent, healthier-for-you menu items.
The segment is set to air at 7:30am on July 11th and will re-air on July 19th. It will be the first time since their recent acquisitions that the company will display all six of their brands publicly. Showcasing and creating customizable salads, wraps, acai bowls, dragon fruit bowls, smoothies, avocado toasts and more, Roddy and Taveau will use these fan-favorite meals to highlight the company's mission to grow into one of the largest plant-based and healthier-for-you family of brands in the restaurant sector.
"The great thing about Saladworks is that we have over sixty different ingredients you can choose from so you can never get bored," Taveau explained.
With Millennials and Gen Z making up over 60% of the U.S. population, guests have never been more health-conscious. Young families and guests with active, on-the-go lifestyles are attracted to WOWorks family of fast casual restaurants because the brands feature customizable, healthy halo of ingredients and meal options on their menus. Taveau, a long-time Saladworks customer herself, introduced the brand in Tennessee and now owns two locations along with a quasi-location at East Tennessee State University that uses kitchen robotics to serve up healthy meals for students. In the segment, she will offer an owner's perspective on what makes these innovative brands so exciting and profitable.
"It's great to have pride in what you're doing. We love being our own business owners and creating our own culture," she said. "From marketing strategy to training, it is so helpful to have a great structure and support system in place."
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