Great Clips® Teams Up With MVP Dads, Including Drew Brees, For Back-To-School Campaign
Great Clips Helps Dads Step Up Alongside Moms for Back-to-School Preparation and Haircuts
July 26, 2022 // Franchising.com // MINNEAPOLIS - Great Clips today launched an integrated marketing campaign for back-to-school season that’s designed to empower dads with the confidence and know-how to make getting ready for the first day of school a success. Great Clips partnered with former All-Pro football player Drew Brees, as well as popular influencer dads and families, to share how they get their kids looking and feeling great for the new school year, including the all-important haircut at Great Clips salons.
“As many dads have spent more time at home over the past two years, they’ve re-evaluated their work-life balance and have formed tighter connections with their kids,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “More and more, dads see parenting as a key part of their identity, so we wanted to support them as they head into the back-to-school season.”
With experienced parents like Drew Brees, Dumb Dads, Adam Busby (It's a Buzz World/The Busby Family), The Bramfam and Burton B. Buffaloe, Great Clips is providing dads and moms with the inspiration, information and tools they need to succeed in back-to-school prep.
- Dad’s Back-to-School Playbook with Drew Brees
Dads love to hear tips from others to up their game. That’s why Great Clips enlisted dad and future hall of famer Drew Brees to star in a video entitled “Dad’s Back-to-School Playbook.” In the video, Drew observes an everyday dad going through various back-to-school self-care activities such as building confidence and proper nutrition. Drew breaks down the “dad film” for viewers, providing praise for flawlessly executed plays and more constructive advice for those that need more practice. The video then reveals Drew and his three boys – Baylen (13), Bowen (11) and Callen (9) – getting haircuts at their local Great Clips salon as Drew talks about how easy and convenient back-to-school haircuts are with Great Clips.
- Showcasing Back-to-School Haircuts with Influencer Dads and Families
Great Clips also partnered with a variety of influencer dads and families to show their followers how they get ready for the new school year, including going to Great Clips salons. Dumb Dads, the Busby Family, The Bramfam and Burton B. Buffaloe will post content on their respective social channels throughout July highlighting their kids’ back-to-school haircuts, as well as tools like Online Check-In that help customers avoid lines and save time.
- Tools for Dads and Families Preparing for Back to School
Dads and moms can also use a variety of tools from Great Clips that makes getting back-to-school haircuts quick and easy, so they can focus on the final days of summer. By using Online Check-In, either on the Great Clips app or on GreatClips.com, customers can secure their spot in line before arriving at the salon. By enrolling in ReadyNext™ text alerts, customers are notified once their estimated wait time reaches 15 minutes, so they can head to the salon when it’s time for their service. Finally, Great Clips stylists use Clip Notes® to save haircut preferences, such as style, shape, type of cut, clipper guard length and more, so no matter which Great Clips salon is visited, customers get the haircut they want every time.
SOURCE Great Clips
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