iCRYO Inks Deal for 6 New Locations in North Carolina
August 03, 2022 // Franchising.com // RALEIGH, N.C. - iCRYO announced a signed franchise agreement that will bring iCRYO to six new locations in ‘The Triangle’ of North Carolina, in addition to a pair of locations in Raleigh and Cary, which opened in February of 2021.
Behind the franchise agreement are Raleigh, North Carolina franchisees and iCRYO equity partners Joseph Pepe, Sr. and Matthew Pepe, a father-son team that have expanded to two locations already in ‘the Triangle’, the area of Central North Carolina that is made up of Chapel Hill, Durham, and Raleigh.
After spending nearly 10 years in the healthcare technology sector providing product strategy and management services to health information start-ups and established Fortune 100 companies, Matthew opened and ran a STEM education center that he sold back in 2019. He currently serves as the President of the Franchisee Advisory committee for iCRYO, and continues to oversee the growth in North Carolina.
iCRYO Recovery and Wellness centers focus on a series of health-related recovery services that target pain management, beauty & anti-aging, athletic recovery, and overall wellness.
“Since opening our doors last year, the demand for these new and innovative types of recovery and wellness services has grown quickly here in North Carolina," said Matthew Pepe. “The combined years of experience between my father and I, and his success in the fitness industry, have been a huge asset to our business. It’s been an amazing experience to be able to share new methods of recovery with the greater Triangle community through iCRYO.”
Well-known for being the one of the first Planet Fitness franchise owners, Joseph Pepe, Sr. spent over 40 years overseeing and managing fitness centers. He went on to own 34 Planet Fitness locations between Connecticut and North Carolina before selling the last of his locations in 2017.
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