New Frios Gourmet Pops “Sweet Ride” Rolls Into St. Petersburg to Serve Up Smiles and Sticky Fingers All Summer Long
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New Frios Gourmet Pops “Sweet Ride” Rolls Into St. Petersburg to Serve Up Smiles and Sticky Fingers All Summer Long

August 10, 2022 // // ST. PETERSBURG, Fla. - Bringing brain freeze, sticky fingers and a taste down memory lane wherever it goes, Frios Gourmet Pops has announced that its newest Sweet Ride is rolling into the newest Florida terriority in St. Petersburg. Sharing the vibe of its colorful tie-dye van, tasty gourmet frozen treats and a reminder to slow down and remember the carefree days of childhood, Frios will soon bring its one-of-a-kind dessert experience to St. Petersburg alongside local residents and entrepreneurs, Nick and Keisha Reeder.

“I am absolutely thrilled to share the Frios experience with St. Petersburg community members, through our mobile Sweet Ride, and show local residents why our motto stands true – ‘the best things in life are Frios,’” said Keisha Reeder, owner of Frios St. Petersburg. “My very first bite of a Frios solidified my desire to be a part of the brand as a franchise owner. The simple act of enjoying a Frios pop truly has the power to take you back in time and remember what it felt like to be a kid again, it’s been a joy to share the same feeling with guests of our St. Petersburg Sweet Ride.”

The Reeders currently own and operate the Frios Gourmet Pops Sweet Ride in Dallas, Texas where they have found a love for serving gourmet pops, along with being present in the community through communal givebacks. In the past, the Reeders have partnered with multiple local schools and youth programs to give back, and have made their presence known by attending various events throughout the Dallas-area. Since their opening of a Frios Sweet Ride in Dallas back in June of 2020, the Reeders wanted to help expand Frios’ footprint, widening their reach and the hearts of guests they serve all the way to Florida.

With its mission to sell happiness on a stick, Frios’ commitment to giving back to local communities stands at the forefront of the brand’s values. Each Frios owner, also known as a Happiness Hustler, pledges to donate and contribute to a local charitable partner upon rolling out a new Sweet Ride. In addition to the company’s already established, nationwide philanthropy partnerships, Nick and Keisha will also carry the tradition to lead goodwill initiatives in the St. Petersburg community.

“At our core, Frios is a brand rooted in compassion, community, and altruism,” said Patti Rother, President of Frios Gourmet Pops. “We deliver happiness to guests in the form of delicious, hand-poured frozen desserts, but it goes beyond that – we are passionate, driven, we deeply care about our communities, and we have a group of incredible Happiness Hustlers who dedicate themselves to giving back to neighbors in need. Nick and Keisha are the perfect people to carry out that mission in St. Petersburg. They embody the values Frios upholds and we are excited to see them continue to grow the business.”

Driven by the mission to slow the heck down and feel the magic in every day, Frios Gourmet Pops offers tasty frozen desserts of all types, including creamy and fruity flavors, and pops for those looking for low sugar, dairy free, wheat free, soy free, nut free and dye free options. Since the brand’s inception in 2013, Frios has become known for crashing parties with its tasty frozen treats, and customers can soon begin booking Frios Sweet Rides to sweeten events like birthdays, weddings, community gatherings celebrations of all sorts.

Frios elicits magical moments of pause, nostalgia, and reminders of what brings people happiness. The dessert on a stick harnesses the ability to spark an instance where individuals can stop and relish in their moment of joy, no matter the environment. Offered in a wide variety of flavors, Frios are made with quality ingredients and real fruit, empowering customers of all tastes to enjoy a Frios and reminisce in the carefree days of childhood.

SOURCE Frios Gourmet Pops



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