Valhallan Acquires United Federation of Esports Athletes (UFEA)

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August 25, 2022 // Franchising.com // HOUSTON, TX - Valhallan announced today its acquisition of the United Federation of Esports Athletes (UFEA) league. The UFEA is a youth esports league designed for high school students that encourages camaraderie among players and further opportunities in the esports industry.

Under Valhallan Holdings (VHH), Valhallan’s holding company that claims ownership of the NAEL, UFEA, an upcoming European league and any future esports acquisitions.

??The UFEA began in early 2021 with just a few schools from Trinity League - an athletic powerhouse. The UFEA started as a modest attempt to meet the needs of a few schools but has grown into a program that focuses on competitive play and collegiate opportunities for players. In less than two years, the UFEA has grown to include dozens of schools and organizations domestically - with teams across more than ten states and every U.S. time zone. The UFEA also collects data and helps to find fits for college recruitment, forging a path toward collegiate esports opportunities.

“Valhallan continues to build on its established, high-profile platform to compete and grow the best esports training arenas and league available,” said Matt Phillips, brand president of Valhallan.

The acquisition of the UFEA aims to add value to school esports programs, franchise-owned esports teams, and other programs such as participating LAN centers. All esports programs and teams are invited to join the UFEA and NAEL for the upcoming fall season. After that, the UFEA will be rolled up to the North American Esports League moving forward.

“We at the United Federation of Esports Athletes are thrilled to join Valhallan and the likes of the North American Esports League to help actualize the reality of esports as a career to students,” said Christopher Baarstad, UFEA league director. “With Valhallan, we are excited to offer more than just a gaming platform. We can teach our players different aspects of the esports world, including team management and marketing.”

The UFEA and NAEL are actively seeking to add teams for the upcoming 2022 Fall Season. The UFEA will cover the games: Valorant, Overwatch 2, Rocket League, Fortnite, Super Smash Bros. Ultimate, League of Legends, Apex Legends and Halo. Registration closes on September 21. Discounts are available for early registration and new teams registering to the UFEA.

Designed for teams ages 7-15, the NAEL 2022 Fall Season will include the titles: Fortnite, Overwatch 2, Rocket League and the newly-added Apex Legends. The season begins on September 10.

SOURCE Valhallan

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