Pizza Inn Moves Into Future With Reimagined Design

By: Pizza Inn | 0 Shares 527 Reads

Updated Logo and Store Design Gives Nod to the Past While Embracing the Future

DALLAS, Sept. 06, 2022 // GLOBE NEWSWIRE // - Pizza Inn s rolling out a fresh new look including a new store design, logo and legendary mascot, Jojo.

“Now that we’re in our post-pandemic era, it’s time to express the brand in a compelling and modern way across all of our customer touch points,” says CEO of RAVE Restaurant Group, Brandon Solano. “Few brands can withstand the test of time, increased competition and ‌a pandemic–but we did. And, we have eight consecutive quarters of profitability behind us to prove it.”

Pizza Inn tapped an advertising agency, BooneOakley and a retail design firm Chute Gerdeman, to imagine the Pizza Inn retail experience of tomorrow.

“Pizza is fun, and it’s an American staple that provides a sense of comfort and nostalgia unlike any other kind of experience,” says Claire Oakley, director of client services for BooneOakley. “We wanted to pay homage to the brand’s legacy while meeting consumers where they are today. This refreshed look is not only found in the logo and our beloved mascot, Jojo-who stands tall and proud–but throughout every aspect of the new restaurant design.”

Since 1958, Jojo has evolved with Pizza Inn. The modern Jojo is the boldest reflection of the brand yet–friendly and welcoming, always a smile on his face, while also gritty and determined with his sleeves rolled up ready to get in the kitchen to make his own house-made dough and pre-shred the mozzarella cheese.

The first Pizza Inn location to feature the refreshed design will be unveiled in Asheboro, N.C. later this year. The buffet has and will continue to be the ‘hero’ of the restaurant design. Families will enjoy a party room tailor-made for birthdays and sports gatherings with an Instagrammable ‘say cheese’ accent wall, game room and other fun elements. An outside patio complements the design.

“Our team designed the new layout with the pizza buffet as the hero, while creating memorable and shared dining experiences for guests,” says Partner at Chute Gerdeman, Brian Seitz. “We are excited to see these renderings finally come to life this year.”

“It’s time we shared our brand story,” says Senior Director of Marketing, Chaz Black. “We’ve enhanced our dine-in experience and I’m so excited to see this come to life both in person and via social media. Whether our guests are celebrating a birthday in the party room under a customizable kiosk, snapping a selfie in front of the pizza wing Instagram wall, or stacking as many sundae toppings as possible at the sundae bar, Pizza Inn’s dining room is as craveable as our pizzas. The social opportunities to celebrate, snap, and share are going to make our new restaurant concept a must dine.”

SOURCE Pizza Inn

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