MGH Debuts Brand Refresh for bb.q Chicken

By: bb.q Chicken | 0 Shares 124 Reads

September 15, 2022 // Franchising.com // BALTIMORE - MGH recently debuted a complete brand refresh for U.S. locations of bb.q Chicken.

MGH rolled out new and modern creative across all aspects of bb.q Chicken’s brand image, including its website, social media and in franchise locations across the U.S.

The newly redesigned consumer and franchise websites feature a modern aesthetic, consumer-friendly navigation, simpler online ordering and better depiction of the core elements of the brand.

bb.q Chicken’s social media platforms were overhauled to showcase the Korean authenticity of the brand and to effectively connect with American customers.

Franchise locations across the country will receive a new visual identity focused on making the brand more approachable to U.S. customers, including updated storefront branding describing bb.q Chicken as “Korea’s Finest Fried Chicken,” product posters, menu designs and more.

The brand refresh also included the addition of a new tagline and manifesto that embody the quality and authenticity of the bb.q Chicken franchise and its products. Leading up to the creative overhaul, MGH executed in-depth consumer and market research to identify key brand differentiators that highlight bb.q Chicken’s new visual identity. Moving forward, MGH will continue to promote bb.q Chicken and the new branding to U.S. customers.

“MGH is thrilled to have the opportunity to help one of the restaurant franchises refresh its look and feel to help better showcase its authentic flavors and better appeal to an American audience,” said MGH CEO Andy Malis. “We are confident that this work will help bb.q Chicken reach its goal of drawing attention to its superior product on the national stage, while demonstrating why they are known as Korea’s Finest Fried Chicken.”

The new visual elements will be rolling out to U.S. franchise locations in the coming months.

SOURCE MGH

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