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Dream Vacations Wins Five 2022 Travel Weekly Magellan Awards

By: Dream Vacations / CruiseOne |  0 Shares     154 Reads

October 27, 2022 // Franchising.com // Ft. Lauderdale, Fla. - Travel Weekly recognized Dream Vacations with five Magellan Awards. Many of the winning entries are programs that are industry firsts and unique to the Dream Vacations travel agency franchise.

“Our marketing team’s creativity and the new easy-to-implement marketing tools they create in support of our franchisees and associates consistently receive outstanding feedback from our network of travel advisors,” said Drew Daly, senior vice president and general manager for Dream Vacations. 

Gold Winners

The Associate Websites, a first-of-its-kind in the industry, launched in March 2022 as an innovative marketing resource. The program provides associates with their own dedicated websites so prospective and current clients are not directed to their franchise owner’s site. This gives associates more freedom to market themselves. In addition, these sites allow customers to subscribe to the associate’s emails and sweepstakes - all identifying the associate as the agent of record.

The Dream Vacations Advisor Program matches people who want to become independent travel advisors with existing, successful travel agency franchise owners.

Automated Marketing for Social Media, Reviews and Email help franchise owners and their associates easily market to their clients and prospective customers. In addition, advisors can make data-driven decisions when adjusting their marketing strategy and messaging to increase their customer engagement.

The social media and reviews management tool provides advisors with an automated social media program with pre-scheduled social media posts in three categories - contemporary, luxury and engagement. As an added bonus, the program also posts content and curates reviews on Google My Business, which has proven to increase organic search results and lead generation. Posts are personalized with dynamic content, unique for each agency, such as the advisor’s email, phone number or individual website, and are tailored to suit each social media platform’s user experience for increased engagement.
 
"In marketing, we pride ourselves on being Built for Growth - which means innovation never stops,” said Alicia Linden, director of marketing for Dream Vacations. 

The email and digital marketing program is integrated with the franchise’s proprietary Customer Relationship Management (CRM) system. This means advisors can seamlessly send extremely targeted on-demand emails to their database based on segmentation data such as location, past travel preferences, repeat customers, etc., as well as automated emails for drip campaigns or milestone events such as birthdays and anniversaries which helps develop customer loyalty.

Silver Winner

The Quarterly Sweepstakes are implemented and fully funded on behalf of franchise owners where their customers can enter to win a free vacation. Through the automated and turnkey program, the franchise has given away a variety of vacations including river cruises, luxury villa stays, cruises, resort vacations and more. The sweepstakes take place once every quarter and are promoted via the franchise owners’ email, social media, websites and in-person events. The goal is to help build the franchisee’s email database as every unique email address entered for a chance to win also becomes an email subscriber.

The Magellan Awards honor outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Ground Transportation.

“Each year’s Magellan entries are a display of innovation and creativity in the industry, and this year’s were particularly special. It’s a testament to the incredible work done over the last year, and a collective desire to not only meet today’s consumer expectations, but exceed them,” said Arnie Weissmann, editor in chief of Travel Weekly. “We salute all those who entered and all those who won.”

The Magellan Awards are judged and overseen by a one-of-a-kind panel of top travel professionals representing the best names and most accomplished leaders from the industry. In determining winners, entries do not compete with one another, instead they are judged against a standard of excellence based on the long experience of Travel Weekly. To uphold this high standard of excellence, a category may have multiple winners, or may have no winners at all.

SOURCE Dream Vacations

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