The Covery Unveils New Location in The Houstonian Hotel, Club and Spa
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The Covery Unveils New Location in The Houstonian Hotel, Club and Spa

November 02, 2022 // Franchising.com // Baton Rouge, LA - The Covery is gearing up to open their newest location inside The Houstonian Hotel, Club and Spa in February of 2023. The Covery team is excited to be bringing their services to new clients in a new market in such a unique location.

“At The Houstonian Club, we strive to provide the most value to our members by offering an all-encompassing experience to meet their health and wellness goals,” said Cher Harris, Houstonian Club General Manager. “The Covery aligns with our mission at The Houstonian Club to promote longevity and look at wellness in a new, innovative way. They complete our extensive range of health and fitness services and programs offered at The Houstonian Club, and their innovative services look at wellness in a new light to promote longevity and provide overall wellness for our membership.”

While the fitness industry continues to grow and embrace new trends like HIIT, Yoga, and Pilates, The Covery Wellness Spa recognizes that the recovery process after these types of workouts is just as important as the workout itself. As the brand continued to grow, they realized that this concept applies to more than just those complete physical workouts. The stresses of daily life can be enough to require people to put extra emphasis on their recovery and stress relieving practices. The Covery believes that everyday life can be a sport, so people should have the opportunity to recover with the same technologies traditional athletes do, and The Houstonian Club agrees. For those who work in high stress fields, have multiple issues drawing their attention at home, or just need a little help dealing with the craziness of day-to-day life, mental and physical recovery is essential to wellbeing.

“The Covery Wellness is excited about this partnership,” said Edward Navan, Co-Founder and CVO of The Covery. “Our unique combination of services, which offer a variety of aesthetics, wellness, and health optimization therapies are a perfect fit for The Houstonian. The Covery wellness at The Houstonian is our introduction to the emerging wellness tourism industry; and we confident that both the guest and members of the Houstonian Resort will embrace our offerings as part of their journey on the way to better health, both mentally and physically.”

SOURCE The Covery

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