Lynx Franchising and Outdoor Living Brands Rebrand as Empower Brands
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Lynx Franchising and Outdoor Living Brands Rebrand as Empower Brands

November 14, 2022 // // Richmond, Virginia -Lynx Franchising and Outdoor Living Brands announced today their official rebrand to form Empower Brands, a newly named umbrella company focused on championing the success of its franchise owners.  
The launch of Empower Brands comes following Lynx's September 2021 acquisition of Outdoor Living Brands. After months of integrating the two organizations, Lynx Franchising and Outdoor Living Brands decided the best way to continue moving these brands forward was to combine forces under one, unified name. Together as Empower Brands, the team can provide more experience and an even stronger commitment to providing franchisees with a winning playbook and the right resources to pursue their long-term goals.

“Ultimately, the creation of Empower Brands is meant to do exactly as our new namesake promises: To empower our franchise owners and champion their success,” said Empower Brands CEO Scott Zide in a video announcing the rebranding.

As a result of this rebranding, Empower Brands will include seven brands across commercial and residential services: JAN-PRO, Intelligent Office, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives, Conserva Irrigation and Superior Fence and Rail.

In conjunction with the integration into Empower Brands, the company debuted a new logo and updated branding.

SOURCE Empower Brands



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