Hyatt Expands Luxury Portfolio with Plans for Hotel Flüela in Switzerland
December 27, 2022 // Franchising.com // CHICAGO - Hyatt Hotels Corporation (NYSE: H) today announced that a Hyatt affiliate has entered into a franchise agreement with Davos Luxury Properties AG for Hotel Flüela. Currently operating on an unbranded basis, the luxury hotel is expected to join The Unbound Collection by Hyatt brand in 2023 after an extensive refurbishment.
Situated in the heart of Davos Dorf, home to one of Switzerland’s ski resorts and the World Economic Forum, Hotel Flüela has played an integral role in the town’s transformation from remote Alpine village to the globally recognized business and lifestyle destination it is today. In 1868, the property’s pioneering founder Andreas Gredig reimagined his father’s inn to open the first hotel in Davos as Hotel Flüela. The astounding 155-year history of this hotel is intertwined with that of its guests – ski enthusiasts, world dignitaries and explorers who have experienced traditional Swiss hospitality at Hotel Flüela over the last century.
“Hotel Flüela is a beloved landmark, intrinsically linked to the international acclaim Davos holds. It will be a perfect addition to The Unbound Collection by Hyatt brand, inspiring guests to discover their own stories amongst the town’s rich history, says Briana Swift, director of development, Western Europe, Hyatt.
With thousands of business and leisure travelers visiting Davos each year, Hotel Flüela is enviably positioned to ensure guests make the most of their stay. Located directly opposite the Davos train station, the hotel is also a two minute walk from the vast slopes of the legendary Parsenn ski resort. Guests will be able to enjoy one of 50 elegantly designed guestrooms, taking in the impressive vistas of the surrounding snow-topped mountains.
“It’s a pleasure to work alongside Hyatt for this next step in Hotel Flüela’s impressive history,” says Jamie Negus, General Manager, Hotel Flüela “We look forward to combining our expertise with Hyatt’s in theluxury hospitality space to position Hotel Flüela as the hotel of choice for the many high-end travelers looking for world-class service and elevated experiences whilst visiting Davos.”
The Unbound Collection by Hyatt brand is a distinct collection of extraordinary and inspiring properties, encouraging guests to experience one-of-a-kind stays in some of the world’s most celebrated destinations. Hotel Fluela is set to be the second Swiss property to join The Unbound Collection by Hyatt brand, and will join the previously announced hotel in development in Crans-Montana, Switzerland, which is expected to open in winter 2023.
The term “Hyatt” is used for convenience in this release to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
SOURCE The Unbound Collection by Hyatt
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