Upgrade Labs Announces Expansion in Charlotte
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Upgrade Labs Announces Expansion in Charlotte

January 05, 2023 // Franchising.com // SANTA MONICA, Calif. – Upgrade Labs continues expansion by announcing its partnership with David Hair to bring the wellness concept to three locations across Charlotte, North Carolina. The three unit deal is the brand’s first multi-unit development deal and this news comes as the brand is witnessing growth. Upgrade Labs is driven by their passion to help individuals reach their highest levels of physical, cognitive, and cellular performance, and their partnership with David Hair is the next step in accomplishing this goal.

“We couldn’t be more excited to add David to the Upgrade Labs family,” said Founder and CEO, Dave Asprey.

Hair is passionate about living an active and healthy life, and appreciates how Upgrade Labs allows him to mesh his passion and experience into a successful business that he can share with the community. Outside of Upgrade Labs, he is a naval officer, aviator, and longtime biohacker. With the extensive knowledge he brings into the franchising and wellness spaces, David is the perfect partner to join the Upgrade Labs family and he looks forward to opening the new Charlotte locations in the first half of 2023.

“The opportunity to bring Upgrade Labs to Charlotte is something I’m proud to be a part of,” said David Hair. “I strive to live healthy and well-balanced life, and the brand aligns perfectly with this mindset. I cannot wait to open our doors and help communities around Charlotte experience the incredible services and technologies Upgrade Labs provides.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

"It's not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity."

SOURCE Upgrade Labs



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