Wetzel’s Pretzels Adds a Latin Twist to its Mouthwatering Menu
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Wetzel’s Pretzels Adds a Latin Twist to its Mouthwatering Menu

Launches Frozen Horchata and Choco Churro Bitz

January 20, 2023 // Franchising.com // PASADENA, Calif. - Wetzel’s Pretzels is putting its twist on two traditional Latin treats, launching the perfectly portable and delicious duo of Frozen Horchata and Choco Churro Bitz.

“Known for a history of new product development, we like to build upon our core offerings, providing elevated iterations that reflect the flavors of our fanbase and keep them excited about what we’ll be twisting up next,” said Wetzel’s Pretzels Chief Marketing Officer Kim Freer. “We were overwhelmed by our guests’ response to the Choco Churro product when it was featured at our flagship Downtown Disneyland location last year. Due to its popularity and an outpouring of fan requests to make it available at their local Wetzel’s bakery, we knew we had to take the menu innovation systemwide, complementing it with a fitting beverage partner.”

The new Frozen Horchata takes the sweet rice milk’s classic flavor and sprinkles in some Wetzside innovation for a creamy, cool and refreshing concoction, topped off with cinnamon. The cin-sational beverage pairs perfectly with the new Choco Churro Bitz. It takes the brand’s Cin-A-Bitz, drizzling the fan-favorite with a rich dulce de leche and Ghirardelli chocolate sauce for a sweet tooth’s dream. This lip-smacking twosome reflects the brand’s fun-loving and innovative spirit but is only available for a limited time.

“When looking to bring this idea to life, we knew we had to find a like-minded organization that shares our passion for quality,” said Freer. “We’re proud to partner with Ghirardelli in the creation of these satisfying snacks. Wetzel’s fans have high expectations, and our goal is to exceed them with every bite.”

Every Wetzel’s Pretzels bakery lives by the original vision of its founders - that each pretzel be crafted from fresh dough and baked in-store consistently throughout the day, to ensure sweet or savory perfection for each guest, regardless of when the craving for a pretzel strikes.

SOURCE Wetzel’s Pretzels

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