16 Handles Partners with Ketnipz to Launch New Flavor
February 07, 2023 // Franchising.com // NEW YORK - For the first time, 16 Handles and Ketnipz are joining forces to bring a new frozen yogurt flavor and a merchandise drop in honor of “Palentine’s” Day. Additionally, the brands will partner for a limited pop-up retail experience from February 10 through February 14 in New York City.
16 Handles and the Ketnipz team have created the new flavor, Strawberries & Cream which has a vibrant and colorful twist. Strawberries & Cream will have a taste that is sweet and fruity, perfectly aligning with Ketnipz’s fun and lighthearted brand mission. The new flavor will only be available for the month of February, or while supplies last. Guests will also be able to enjoy Strawberries & Cream on National Froyo Day (February 6), for which 16 Handles is giving free froyo (up to $5) to those who have signed up for the restaurant’s free mobile app or joined the online loyalty program.
Ketnipz is an online merchandise brand with followers on Instagram.
The dessert and merchandise brand are excited to announce they will host a “Palentine’s” Day celebration at 16 Handles East Village, located at 153 2nd Ave New York NY 10003. The event will feature a life-sized Ketnipz “Bean,” a photo booth and a full Ketnipz merchandise pop-up store, so New Yorkers can enjoy the Strawberries & Cream twist while taking photos and shopping exclusive items from Ketnipz.
Behind this partnership are YouTube celebrity and Ketnipz co-owner, Danny Duncan and 16 Handles CEO, Neil Hershman, who teamed up with Ketnipz co-owner and lead designer, Harry Hambley. Duncan currently serves as 16 Handles’ Chief Creative Officer and is known for making humorous videos.
“At Ketnipz we’re always looking for unique ways to help bring people together; whether that’s through our online content, products or events,” said Hambley. “This collaboration with 16 Handles is great as it combines all three and gives us the opportunity to make something extra special for our combined audiences. We couldn’t think of a better way to kick off 2023!”
SOURCE 16 Handles
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