GNC Kicks Off Total Lean® Week 2023 with Launch of Limited Edition Girl Scouts of the USA® Flavor
GNC AMP Wheybolic™ and GNC Total Lean® Lean Shake™25 now available in Toast-Yay™ Cookie Inspired Flavor
PITTSBURGH, March 14, 2023 // PRNewswire // - After two successful flavor introductions to the Girl Scout Cookie inspired lineup in the past year, GNC and Girl Scouts of the USA® (GSUSA) are turning it up a notch in 2023 with an all-new, limited time flavor launch. Now consumers can enjoy fan favorites GNC AMP Wheybolic™ and GNC Total Lean® Lean Shake™25 in GSUSA's Toast-Yay™, a delicious Cinnamon French Toast inspired flavor, available for a limited time at GNC. Plus, making this drop even more exciting is the launch of Total Lean® Week 2023. Consumers can try this new, sure-to-be-favorite flavor and stock up on all other brand products during this buy one, get one 50 percent off sale from March 9, 2023 to March 15, 2023.
"We're focused on continued investment in innovation across our first-party brands. Earlier this year we brought in a new GNC Total Lean® flavor profile (Irish Crème) and a new delivery format (bundles). And now, with the introduction of Toast-Yay™, a Girl Scout Cookie inspired flavor we're able to bring a brand new, exciting flavor to the masses," said Kevin Maloberti, VP, Merchandising, GNC. "Our consumers look for fun flavors in their favorite science-backed products at GNC and this extension to our Girl Scout portfolio delivers."
GNC Girl Scout Toast-Yay!™ products are now available in the following product formulations in-store and online:
- GNC AMP Wheybolic Girl Scout Toast-Yay!™
- Total Lean® Lean Shake 25 Ready to Drink Girl Scout Toast-Yay!™
- Total Lean® Lean Shake 25 Powder Girl Scout Toast-Yay!™
- Total Lean® Layered Lean Bar Girl Scout Toast-Yay!™
"Since 2021 our collaboration has allowed both Girl Scouts of the USA® and GNC to deliver on their mission to consumers," said Wendy Lou, Chief Revenue Officer, GSUSA. "We're honored to expand our licensing relationship with another flavor-first launch and know our shared commitment and values will continue to make positive inroads with customers across the country."
Please check with your local council, a Girl Scout you know, or use our Cookie Finder to find a booth and purchase cookies.
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