On The Border Signs Franchise Agreement for Nebraska Locations
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On The Border Signs Franchise Agreement for Nebraska Locations

Mexican Casual Dining Brand Inks Deal to Expand in Lincoln and Omaha

March 20, 2023 // Franchising.com // PAPILLION, Nebraska - Crossing new borders, On The Border will bring its authentic Tex-Mex menu and casual dining experience to Nebraska.

Known for its flavorful, border-style favorites - like ice-cold margaritas and sizzling fajitas grilled over mesquite wood and served in generous proportions - the Mexican casual dining brand recently signed a franchise agreement with existing franchisees Amy and Bryant Morrison. This agreement marks the very first On The Border location for Nebraska.

“We’re incredibly lucky to be partnering with On The Border to help launch the brand in Nebraska,” said Amy. “We’re eager to expand with the brand and bring its Tex-Mex offerings to new guests.”

With more than 20 years of restaurant experience, ranging from fast food to full-service restaurants, the Morrisons are confident this new restaurant will be a major hit with the communities around Lincoln and Omaha.

“Amy and Bryant are excellent partners to work with, and we’re so fortunate to have them as part of the team,” said Tim Ward, CEO of On The Border. “We can’t think of anyone better than the Morrisons to take the lead. I trust that with their experience, we’re going to see a lot of success in Lincoln and Omaha and the surrounding communities.”

On The Border is fostering a resurgence of bold and differentiated brand characteristics that are a nod to its 40-year past, and has combined them with modernized innovation. Facets of the boosted brand essence coming to life include:

  • Elevated Tex-Mex menu selections that reinforce its brand heritage
  • A great guest experience that is tech-enabled thru a new mobile app, online ordering system and website
  • Heightened focus on operational excellence that is bringing people together around food they love
  • Expanding the brand’s value proposition with an enhanced loyalty program, free chips and salsa, affordably priced best-selling combos and featuring new innovation such as birria tacos and seasonal margaritas
  • Off-premise full-service catering, with servers and support staff to make any event great

SOURCE On The Border



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